Vol 4 Issue 1 April 2016-September 2016

Abstract: The main purpose of this study was to establish the effect of Community initiative on performance of Supermarkets in Eldoret Town, Kenya. The reason why the study was done is because most of the supermarkets have been experiencing financial problems which have led some of them collapse. This study therefore sought to find out how community initiative can affect the performance of supermarkets and provide some remedies which may help reduce the problems facing these supermarkets. The study adopted the descriptive research design. Stratified and simple random sampling was used to select respondents. The study made the following recommendation; it is vital for supermarkets to provide recreational services to the community in order for it to increase its sales volume. The study contributed to literature review, policy making and development of measurements of scale. The study recommends that further studies should be carried out to explore the relationship between community initiative and profitability and to determine whether those relationships hold consistently over time. Keywords: Community Initiative, Performance, Supermarkets, Multinational Companies. Title: The Effect of Community Initiative on Performance of Supermarkets in Eldoret Town, Kenya Author: Cheptum Florence Jemutai International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The main objective of the paper is to link, how smart-phones and social media can enable or enhance professional practice in general. This is helps in understanding how these technologies help IT consultants within the realm of their organizations with regard to their daily activities as well as marketing. Most organizations need IT to optimize their organization services that they offering to their customers. The paper also discusses how these technologies can be used to engage with the customer segment. Keywords: professional practice, social networks, smart-phones, consulting. Title: How IT Can Enhance Professional Practice with Regards to Smart-Phones and Social Networks? Author: Nuradin Ibrahim Hassan, Mohammad Khalid Hussain, Jamaludin Ibrahim International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: All over the world, analysis of business environment (consulting process) is a topic of interest equally preoccupying both companies and their clients. But the gap between theory and reality shows that this practice is still young and that whatever their field, from non-governmental organizations in finance, banking or construction, the difference between success and failure depends on the ability to adapt and change to the needs market requirements increasingly diverse consumers. To respond promptly and satisfactorily to customer needs, companies must define and recommend solutions that deliver value to stakeholders. Preparing for obtaining and maintaining the quality of services or products offered may be a road that takes you out of your comfort zone, forcing you to widen your knowledge areas, to improve your processes and realize your resources. Deepening analysis of business by understanding the need underlying business, the internal and external environment in which they develop business, they are essential requirements that guarantee success. In a dynamic environment, customers, consumers, and investors do not expect the market. Doing things efficiently and in line with expectations is a challenge that all market players cannot respond properly. Keywords: Business Environment (Consulting Process), Customer Needs. Title: “The Consulting Process” the Eight-Phase Consulting Model, the Human Performance Technology Model, and the Human Performance Improvement Model Author: Mahdi Alsagour International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Banking, like other services, has become one of the highly competitive sectors in India. The banking organizations, since the beginning of this decade, have been facing greater challenges in terms of technological revolution, service diversification and global banking. Every employee cannot cope with such rapid changes taking place in the jobs. This will lead to arising of stress among employees. Today workplace stress is becoming a major issue and a matter of concern for the employees and the organizations. It has become a part of life for the employees, as life today has become so complex at home as well as outside that it is impossible to avoid stress. Majority of the employees try to find solution to relieve them from stress. Also the measures are also suggested in the paper to overcome stress that affects their physical and mental health. Keywords: Technological Revolution, Service Diversification and Global Banking. Title: A Study on Work Stress among Bank Employees in State Bank of India with Reference to Tiruchirapalli Author: B.KISHORI, B.VINOTHINI International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The Indian retail market is one of the top five retail market in the world and it is estimated to be US$ 500 billion by economic value. Retail marketing also involves the management of sales personnel, selection and ordering of merchandise and promotion of selected merchandise as well as inventory control, store security and product accounting. To be successful, every retail business needs to add value to its products by adopting basic strategies related to pricing, promotion, distribution, penetration, retention, customer relationship and corporate social responsibility. Keywords: Retail marketing, strategies, price, promotion, retention, customer relationship. Title: Strategies for Retail Marketing Author: Dr. P. SUGUNA International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: As majority of current population is young, a research to equip the newgen workforce for the next world is attempted. The scientifically backed mythological concepts from 7323 BCE are reviewed. The advantages of the most positive mantra are explored for spiritual and mental peace. In the light of United Nations proclamation of 21 June as International Yoga Day which saw 175 out of the 193 nations joining as a co-sponsors making it the highest number ever for any resolution in the history of the UN General Assembly, the benefits of SURYA NAMASKAR from Yoga Sutra of Patanjali Maharshi is explained for physical fitness. For financial health and cashflow, modern scientific developments in solar energy segment together with plummeting solar panel costs are discussed.The emergent requirement of containing carbon emission and alarming global warming are also reckoned. In conclusion a comprehensive package intertwining mantra, yoga and cashflow utilizing free solar gifts for a better future world sans global warming is presented to the majority young generation to become avtar of tomorrow makers. Keywords: young –equip- mantra – yoga –solar - cashflow - global warming - package. Title: Wealth Solution Using Free Solar Energy Author: Ms. Aiswarya Ram International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: An Information Security Consultant (ISC) provides subject matter expertise and analysis to First Info Tech clients. The role of the ISC is to bridge the gap between high-level security policies, requirements and technical/operational implementation of those requirements. Information security is a never ending game where the playing field consists of computer networks, servers, software applications, users, and data. The information security consultant is the coach with a job of helping organizations (team) balance two separate balls. One ball is ease of access, storing, and transmitting data. The other ball is ensuring information confidentiality, availability, and integrity. In this paper we will discuss much about information security consultant service and we will also highlight information security policy, security awareness, security certified, professional security organization and the business canvas model for information security consultant. Keywords: information security, privacy, policy, counseling, Professional Counselor. Title: Information Security for Professional Counseling in Organization Author: Abdikadir Yusuf Mohamed, Yusree Abubaka, Jamaludin Ibrahim International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The main objective of this study is to determine the customer preference when buying Heavy commercial Vehicle with various attributes like Mileage, Performance, Serviceability, Resale value, Availability of spare parts, Comfort, Technology, Discounts, Down payment and to know which of the above attributes compliment more to increase the sales of the company. The duration of his study was between the months of March- April of 2016. The study is based on Primary data that was collected from respondents using well-structured questionnaire. Buyers of Heavy Commercial Vehicles in the Chennai city were included for this study. Simple Random Sampling method is adopted and 343 respondents were included for this study. The data were analysed using percentage analysis, Correlation analysis and Regression analysis with the help of SPSS package. The result revealed that the customer preference has a positive impact on the attributes that build confidence in increasing company sales. It has been found that the factors like loading ability, Performance, Safety, Resale value, Serviceability, Warranty plays very important role in preference of the Heavy Commercial Vehicle. Keywords: Heavy commercial Vehicles, Customer preference, Attributes, Increase sales. Title: A Study on Customer Preference towards Heavy Commercial Vehicle in Ashok Leyland Author: Mr. R. Ruban Kumar, Dr. S.T. Surulivel International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This is a conceptual study that proposes examining the role microfinance plays in reducing poverty among women in Katsina metropolis. Women are generally considered being at the lowest rung of poverty ladder in Nigeria because of their low income status. Review of related literature was done to adequately understand the relationship among the variables in the study and thus a model has been proposed there from. The study would use two variables including microfinance as the independent variable and poverty as dependent variable. The population would consist of all the women in Katsina metropolis, Katsina State, Nigeria. A survey study will be employed to collect data from the respondent, and the sampling technique of 384 will be drawn using the Krejcie and Morgan’s (1970) Scientific Guideline. The study will use descriptive and inferential statistics to analyze the data collected. Keywords: Microfinance, Katsina metropolis, Scientific Guideline. Title: Microfinance as a Tool for Reducing Poverty among Women in Katsina Metropolis, Nigeria Author: Umar Abdulmalik, Abdu jafar Bambale Phd. International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The study aims to analyse the air passengers’ level of expectation and satisfaction towards airlines services. This study is primary confined to Coimbatore city. A small sample of thirty respondents was chosen as sample populations. The study is primary based on primary data sources. The study observed that 46.67 per cent of air passengers’ are very young that is they fall under the age group of 21-30 years,.66 per cent of passengers’ are salaried employees, who’s monthly income ranges between `.20001- `.40000.. Further, the study has observed that they exists wide gap in passengers’ level of expectation and satisfaction with the service features. The passenger faces difficulties while using private airline services due to: lack of Non– stop flight services ,inconvenient flight schedule, less safety of Flying, no cost concession of ticket reservation, inconvenience of reservation and ticketing, delayed and inaccurate reservation and ticketing services, inefficiency in functioning of check-in at the counter, poor baggage handling, lack of baggage security, no facilities for on-board meals, negligence in reservation of flights delay, poor availability of information, poor behavior of crew, poor check–in–services, poor compensation, no value for money, poor FF programmes, improper information on flight rescheduling / cancellations, unpunctual flights timing, noise inside the cabin and poor overall flight infrastructure. The study suggests the private air lines to focus their marketing strategies fulfill the passengers’ expectation and retain them as satisfied long term customers. Keywords: Airlines, Indian Aviation Sector, Passengers, Expectations, Satisfaction. Title: Air Passengers Level of Expectation and Satisfaction towards Airlines Services (With Special References to Coimbatore City) Author: V.P Amuthanayaki International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This study was conducted to find out especially how the changing times both politically and economically are affecting Myanmar's total attractiveness, what kind of assets are seen to be most important for future success, and what improvements are needed to reach the objectives. The objective is to conduct a profound study and assess a number of different factors on many different point of views to define the current conditions of Myanmar's economic environment. Also, the impact of development in Association of Southeast Asian Nations organization (ASEAN) is examined and the possible impacts the improvements are having on Myanmar. From the findings that were made, it is possible to claim the next years in Myanmar are critical indeed to predict the future. The biggest issues are for instance how long does the transition towards transparent, peaceful democratic nation take. The legal environment needs to be updated, infrastructure built up and stability in banking and finance sector to be set up. Practical tips for the businesses that consider investing in Myanmar consists of three main points: do a profound research on the market with assessment of demand, capacity, supporting industries and competitors; find a trustworthy local partner which shares the same interests with you and; lastly, have an excessive amount of patience if the things are going sideways in the beginning. Most of the foreign companies operating there now are huge global players with deep pockets and thus, probably difficult to challenge. Myanmar seems highly potential destination, but a lot of progress is needed to reach the same level than its competitors in Southeast Asia. Keywords: ASEAN, Myanmar, Business attractiveness, FDI. Title: The Study of ASEAN Business Attractiveness with a Case Study of Myanmar Author: Henri Koutola International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Corporate Governance (CG) is the key to well-managed system by which companies are directed and controlled. Boards of directors are responsible for the governance of their companies the shareholder’s role in governance is to appoint the directors and the auditors and to satisfy themselves that an appropriate governance structure is in place. It is the relationship between the shareholders, director and management of a company as defined by corporate policies and rule law. The Corporate governance system was designed to help oversee the decisions and best interest of the shareholder. Corporate governance focus is with promoting enterprise to improve efficiency and to address disputes of interest which can be force upon burden on the business. This helps company business to improve its enterprise standard and public governance. Thus, responsible corporate governance is both from CSR (Corporate Social Responsibility) and good governance perspective. Keywords: Governance, CG, CSR, Strategic decision, Public interest, financial performance, Stakeholders, Democracy, Board composition. Title: Corporate Governance Author: SIRTAJ KAUR International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The main aim of this paper is to propose a model for investigating the relationship between trust in advertising and consumer purchase intentions. Data for the study will be gathered through structured questionnaire to be administered by the researchers. The sample of the study will be drawn from some selected tertiary institutions in Adamawa State including Adamawa State University Mubi, Federal Polytechnic Mubi and Federal College of Education Hong. From the literature reviewed, it was revealed that trust in advertising is a muiti-dimensional construct with four distinct components: Reliability, Usefulness, Affect and Willingness to rely on, and only a few studies used these dimensions to examine their effects on consumer purchase intentions. Thus, this study proposes to test the effects of trust in adverting on consumer purchase intention in the Nigerian context where there was no literature evidence to show similar study was conducted. Keywords: Trust, Advertising, Consumer Purchase Intentions. Title: Trust in Adverting and Consumer Purchase Intentions: A Conceptual Model Author: Farida Balarabe, Abdu Ja’afaru Bambale International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Electricity price has often been analyzed using univariate time series approach, where for example autoregressive and moving average models were used to model and forecast. But these univariate econometric models are not able to capture the evolution and the interdependencies between multiple time series; to measure the effect of each independent variable on dependent variable. This research project was aimed to measure the effects of Consumer Price Index CPI; fuel price FP and gasoil price GP on electricity price EP in Rwanda. This study used a vector autoregressive model to evaluate the effects of the oil price and consumer price index on electricity price in Rwanda. The model used observed secondary data from 2006 to 2015 on oil price, and consumer price index. Unit root test was conducted in order to know if the data are stationary. The co-integration approach was employed to investigate the long-run relationship between electricity price and variables mentioned above. Ordinary least square was adopted as estimation technique of the parameters to test their adequacy, also Granger causality tests were used to analyze the dynamic relationship between electricity price and its independent variables. The impulse response functions and variance decomposition were used to show how the fluctuations in oil prices and consumer price index affect the electricity price in Rwanda. In this study, Eviews software was used for data analysis and the results revealed that the considered variables are not co integrated, means that there is no long run relationship among the variables. Keywords: Vector autoregressive, VAR model, Consumer price index, inflation, and Oil price. Title: Effect of Oil Prices and Inflation on the Cost of Electricity in Rwanda: A Multivariate Time Series Approach Author: Sylvere NYANDWI, Dr. Mung'atu Joseph, Dr. Ndengo Marcel International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This study investigates the relationship between economic growth, external debt stock and external debt service payments of Nigeria within the context of econometric exposition over the period 1970-2014. These variables were estimated using the vector error correction models (VECM) and Granger causality technique. The results reveals both short run and long run relationships. Findings from the results show that there exist bi-directional causality going from (i) external debt stock and economic growth (ii) external debt service payments and economic growth and (iii) unidirectional granger causality going from external debt stock and external debt service payments. Keywords: Economic growth, External debt, Vector Error Correction, Granger Causality. Title: Causal Nexus between External Debt and Economic Growth: The Nigerian Case Author: Ogunlana Olarewaju Fatai International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals