Vol 10 Issue 1 April 2022-September 2022

Abstract: With the expansion of technologies and increasing use of internet, the online market is blooming at a noticeable rate. Online Shopping is now a well-known term for the people of all ages.  Businesses are constantly trying to find new strategies that can help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. The competition among online companies is to increase sale by getting new customers, make their shopping cart full, and make customers repurchase. To do this companies need to have an idea on cluster of their target customer and customers’ demand. The present study seeks to provide a deeper understanding of the brand experience phenomenon in online context by investigating the impact of e-brand experience on e-satisfaction and e- loyalty. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. Furthermore, this thesis aims to measure the impact that service quality has on customer satisfaction, as well as if service quality has any significant effect on brand loyalty. This study also aspires to further explore the correlation between the different factors that cause a consumer to become loyal to a brand.

Keywords: Customer Satisfaction, Brand Loyalty, E-Commerce, E-SERVQUAL.

Title: Effects of Service Quality on Clothing E-Commerce Customer Satisfaction and E-Brand Loyalty

Author: Fati Djibrill Hanounou, Assist. Prof. Dr. Muhammed Talha Narci

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 371-379

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Website: www.researchpublish.com

Published Date: 20-July-2022

Abstract: The manufacturing and allied sector in Kenya has been growing at a slower rate than the economy and the Gross Domestic Product has been deteriorating with time. From the year 2010, the sector has witnessed some large manufacturing firms either relocating or restructuring their operations owing to heavy taxation and unfavorable operating environment. Taxes represent a significant cost to firms; it affects a firm’s profitability and almost all financing decisions hence actions designed for reducing corporate tax burden through tax planning are regarded highly. The separation of ownership from control in public listed companies means that tax planning occurs within agency framework. Board of directors play an important role in ensuring shareholders’ wealth maximization which is greatly influenced by tax costs. Despite the Manufacturing sector registering stagnation and declining profits for the last five years, there is reawakened stake in the sector through the Big 4 Agenda which seeks to increase the Gross Domestic Product input of the sector to fifteen percent by 2022. The specific objective of the study was to determine the influence of board size on tax planning by manufacturing and allied firms listed at the Nairobi Securities Exchange, Kenya. Kenya. The study was anchored on agency theory and causal research design was adopted. The target population were the nine firms listed at the manufacturing and allied sector and secondary data was obtained from the audited financial reports. The study findings showed that board size had insignificant effect (β=0.0020, p=0.274) on tax planning among manufacturing and allied firms listed at the Nairobi Securities Exchange at 5 percent significance level. The study recommends that the board size of manufacturing and allied firms listed at the Nairobi Securities Exchange should not be large as this results into bureaucratic conditions.

Keywords: Agency Theory, Board Size, Tax Planning, Manufacturing and Allied Firms, Nairobi Securities Exchange.

Title: BOARD SIZE AND TAX PLANNING AMONG MANUFACTURING AND ALLIED FIRMS LISTED AT THE NAIROBI SECURITIES EXCHANGE, KENYA

Author: Awuor Saphina Ochola, John Mungai, Ambrose Jagongo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 365-370

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Website: www.researchpublish.com

Published Date: 07-July-2022

Abstract: The workplace in which organizations operate in the modern world is highly competitive and constantly changing. Strategic development and implementation should be one of the core activities of the organization in order to remain competitive and meet its objectives. Despite the increase in County Secondary schools in Nairobi, the performance of these schools is still deteriorating over the years. The Department of Education mandates all schools to develop and implement strategic plans. The main objective of the study therefore was to investigate the influence of top management support on the performance of County Secondary Schools in Nairobi City. The study population will be 57 County Secondary Schools in Nairobi City, and the research design will be descriptive. For data collection, self-administered questionnaires were used in the study. The observed data was then summarized and presented in the form of descriptive analyzes, including percentages, waves, methods, general deviations, and coefficients of variation, as well as frequency tables, pie charts, and bar graphs. The study concludes, based on the findings, that the support of senior management has a significant impact on the performance of high schools in the City of Nairobi, Kenya. The study recommended that the senior management team of all schools in Nairobi City, Kenya increase their commitment to implementing improved school performance improvement strategies..

Keywords: Top Management Support, School Performance.

Title: INFLUENCE OF TOP MANAGEMENT COMMITMENT ON THE PERFORMANCE OF COUNTY SECONDARY SCHOOLS IN NAIROBI CITY, KENYA

Author: Abidhakim Mohamed Ali, Dr. Philip Wambua

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 360-364

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Website: www.researchpublish.com

Published Date: 02-July-2022

Abstract: A couple of years ago the employee's sustainability and green environment have increased. Corporations have diversified from normal environments to sustainable environments. This study aims to research Green human resources practices and employees' perceived sustainability on economic performance in OPET Corporation located in Istanbul Turkey. GHRM and sustainability are not been widely discussed well properly in past studies. Four independent variables GRS, GTP, GPR & GI, and one dependent variable EPS are proposed for this study. A simple random sampling method has been used with a 250 sample size. A Survey has conducted via questionnaires from 1st February 2022- to 1st May 2022 in Turkey. The data analysis in SPSS 27.0 Version.

Keywords: Green Human Resources Management, Green Training, Green Pay, Green Recruitment, Green Involvement.

Title: A review on the Green Human Resources Management

Author: Mhd Sobhi AL SABI

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 350-359

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Website: www.researchpublish.com

Published Date: 01-July-2022

Abstract: In the hotel industry, hotels are making ways to be a unique one and outstand amongst others. Customer satisfaction are considered as an important factor in order to evaluate a hotel's performance. Therefore, the purpose of this study is to analyze the reviews from selected online travel agencies on customer satisfaction in Hotel Luna, Vigan City based on the SERVQUAL theory in terms of the following variables: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. This research will provide further data on the hotel to improve their services if needed. This research utilized a qualitative research design specifically sentiment analysis. Non-probability purposive sampling will also be used in order to collect data for the study which will be gathered in Microsoft Excel. The researchers will measure the data using a five-point likert scale.

Keywords: SERVQUAL, online travel agencies, customer satisfaction, Hotel Luna.

Title: REVIEWS FROM SELECTED ONLINE TRAVEL AGENCIES ON CUSTOMER SATISFACTION IN HOTEL LUNA, VIGAN CITY

Author: Vasquez, Jasmaen Grace C., Cantimbuhan, Nicole F., Po, Winona Armina Rosa A. Po, Deogracias E. Esplanada

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 339-349

Research Publish Journals

Website: www.researchpublish.com

Published Date: 01-July-2022

Abstract: The Agricultural Finance Corporation (AFC) has experienced loan defaults totaling Kes.10 billion in the last five years, from 2015 to 2020, against a portfolio of loans amounting to Kes.17 billion. This is in line with the crime rate of 58.8 percent compared to the 12 percent industrial indicator. This type of situation, if not addressed immediately, could lead to the decline of the Agro-financing financial institution over time. The cause of this loan failure has not been determined. The purpose of this study was to determine whether the principles of credit management, especially when debt management and repayment procedures are implemented, would reduce the borrowing burden on Kenya's Agricultural Finance Corporation. The study sought to investigate the effect of credit appraisal on loan default in agricultural finance corporation. A descriptive research design was used for the study. Data was gathered through the use of questionnaires administered by the researcher. The target population was 485 AFC employees, with a sample of 141 employees, particularly department heads from AFC's 47 branches, chosen to complete the questionnaires. Operations, Finance, and Loan Recovery are among these departments. Purposive sampling was used to select the 141 heads.  The Statistical Package for Social Sciences (SPSS) version 21 was used to analyze the data. The effect of the study's independent variables on the quantitative dependent variable was determined using a multiple regression model analysis (loan defaulting). Tables and other statistical presentation techniques were used to present descriptive analysis. According to the study, credit appraisal was statistically significant in predicting loan default. According to the findings of the study, credit terms, credit appraisal, credit monitoring and evaluation, and credit review all play a role in predicting loan default. The study recommended that management include significant credit terms that are well communicated in order to protect AFC clients from inflation and rising costs of living. However, management should do so with the understanding that, when used alone, credit terms lack the defaulting contributing potential. As a result, organizations should supplement credit terms with other credit management practices such as pandemics, severe drought, and poor markets for their produce, which the study identifies as long-term factors.

Keywords: Credit Appraisal, Loan Default.

Title: EFFECT OF CREDIT APPRAISAL ON LOAN DEFAULT IN AGRICULTURAL FINANCE CORPORATION

Author: Ibrahimweli Gabow Sheikh, Dr. Nerbert Avutswa

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 333-338

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Website: www.researchpublish.com

Published Date: 30-June-2022

Abstract: Economic and political change is commonplace, and social and technological change is on the rise. Because strategic planning is a complex process, managers need to fully understand it before it can be successfully implemented. This study investigated the influence of stakeholder involvement on the Performance of Kenyan Parliamentary Service Commission. Descriptive survey research design was used. The target population included eight hundred and five (805) respondents, including twenty (20) department heads and seven hundred and eighty-five (785) employees from PARLSCOM Job Group (Scale) 6 and above. To ensure that all cases have a representative sample, respondents will be sampled according to their department using a stratified sampling method. Simple random sampling was used to select respondents. The sample size was 81 people. Questionnaires were used to collect primary data. Ten (10) respondents took part in the pilot study but did not participate in the final study. Content validity was used to assess the instruments' validity. Cronbach's alpha reliability coefficient was used to test the questionnaire's reliability, and the study aimed for a correlation coefficient of 0.7. Descriptive statistics: standard deviation and mean quantitative data analyzed and presented in tables, pie charts, and bar graphs In order to determine how variables relate, inferential statistics such as multiple regressions and correlation analysis were used. According to the findings of the study, stakeholder involvement has a positive and significant impact on the performance of the Kenyan Parliamentary Service Commission. The study concluded that stakeholder involvement helps to reduce risk within the firm, improves governance, and brings people together to pool expertise, experience, and knowledge. According to the study, the commission should have clear, consistent communication by ensuring that external and internal stakeholders understand the vision and their individual role in achieving an organization's goals.

Keywords: Stakeholder Involvement, Organizational Performance.

Title: INFLUENCE OF STAKEHOLDER INVOLVEMENT ON PERFORMANCE OF KENYAN PARLIAMENTARY SERVICE COMMISSION

Author: Ibrahim Dagane Sahal, Mr. Shadrack Bett

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 326-332

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Website: www.researchpublish.com

Published Date: 30-June-2022

Abstract: Purpose-Business enterprises all over the world are struggling with the issue of succession planning and sustainability of firms and this state of affairs has paused a threat to the existence of businesses.  This is especially true for Africa and Kenya in particular which have experienced numerous corporate collapsesseveral of which have been attributed to succession planning challenges.  Scholars are therefore tasked with the question of seeking for sustainable solutions which can be recommended to businesses to help them to have sustainable competitive advantage which will enable them to exist beyond several generations. This research examined theinfluence of information communication technology strategic framework on sustainability of the succession plans of Kenyan family enterprises.

Design/methodology/approach-Descriptive Survey research design was used in thestudy because it helps to describe phenomena accurately and systematically.   The study used a hypothesized framework to explain its relationship with succession planning sustainability of family enterprises. Questionnaires were used to collect data from 35 family enterprises selected at random across Kenyan counties. TheFive-point Likert Scale Questionnaire was administered to enterprise ownerswho were asked to rank constructs according to their degree of influence on sustainability of succession planning of family enterprises.  The questionnaire was piloted by  using Cronbach’s Alpha was used to pilot the questionnaire and all constructs displayed a significant positive result of over 0.6.   The questionnaire was therefore deemed to have been reliable and within the recommended threshold.   Data was analysed using ANOVA, Correlation andMultiple Linear Regression Analysis.

Findings-The study added to new knowledge on the influence of strategic information communication technology framework and strategic planning of family enterprises. ICT strategies were found to facilitate easy storage and access to information in the long run. Knowledge management strategies indicated a positive relationship through helping firms to have betterknowledge management capacity. Product innovation flexibility strategies were found to influence sustainability of succession planning of family enterprises through offering them platforms to implement, innovate and adopt flexible processes that respond to dynamic changes in market needs.

Research Limitations/implications- Generalization of the research findings may not be possible because of the small sample of participants and also because the research was limited to the Kenyan context.However,the research findings do support the existing knowledge on the strategic Information Communication Technology framework and succession planning of family enterprises.

Practical Implications-Owners of family enterprises would be able to appreciate the role of Strategic ICT framework in influencing the sustainability of succession planning of their family enterprises.  The study also added to practical knowledge in the area of Strategic management and the role of ICT in influencing business process. The research also informed policy and guide in sustainability of the implementation of strategic ICT frameworks.

Originality/Value

The proposed Strategic Information communication technology framework was found to influence succession planning of family enterprises positively.

Keywords: ICT strategies, Knowledge Management capability strategies, Product innovation flexibility strategies, Sustainability of family enterprises.

Title: STRATEGIC INFORMATION COMMUNICATION TECHNOLOGY FRAMEWORK AND SUSTAINABILITY OF SUCCESSION PLANNING OF KENYAN FAMILY ENTERPRISES

Author: UZEL JEANMUTINDI MZERA

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 315-325

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Website: www.researchpublish.com

Published Date: 28-June-2022

Abstract: The main objective of the study is focused on investigating how marketing mix elements affect consumer purchasing decision. The research population was Oyo State while the research sample was 384. The study adopted a convenient research sampling technique. The study made use of questionnaire for data collection and two different scales were adopted for the study. The scales include Mittal Consumer Purchase Decision scale and Malau Hamman 4p marketing mix assessment scale. The study has six sections. The questionnaire will adopt a five points Likert scale from section two to section six and the scale will range from Strongly disagree, disagree, neutral, agree and strongly agree. The questionnaire will be distributed electronically with the use of Google Online form survey tool. For scale reliability, Cronbach Alpha reliability test will be conducted while Pearson Moment Correlation analysis will be carried out for scale validity. The study made use of multiple regression analysis to test the research hypotheses. The result of the study shows that the four hypotheses were accepted. The result shows that product strategies, price strategies, place and promotion strategies all have positive relationship and impact on consumer purchasing decision. Based on the result of the study, the various marketing mix elements have been found to affect the ability of customers to purchase soda. Organizations must invest in the different strategies to help in the improvement of sales, market performance and gaining market share based on the market segment. Marketers must carry out detailed research on customer needs and develop products based on the needs of customers. The product must be a reflection of the society and location. For future studies, the promotional mix should be expanded based on the different promotional strategies which can be adopted based on their impact on consumer purchasing decision. The studies can focus on the impact advertisements, personal selling, sales promotion, public relations and publicity consumer purchasing decisions.

Keywords: Marketing, Marketing mix, Consumer purchasing decision, product, place, promotion and price.

Title: The effect of marketing mix elements (4p) on consumers’ purchasing decision in Oyo state, Nigeria: A case study of Soda brands

Author: Adedotun Teminiola Inaolaji, Assist Pro. Dr. Muhammed Talha Narci

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 305-314

Research Publish Journals

Website: www.researchpublish.com

Published Date: 27-June-2022

Abstract: The Covid-19 pandemic has brought many changes to the world. One of the sectors directly affected is tourism. The impact on the tourism sector is due to the implementation of a travel ban policy and a large-scale social restriction policy, resulting in a decrease in domestic and foreign tourists. One that is closely related to the tourism sector is hospitality. This study aims to examine the management strategy of The Lovina Bali Resort in the Covid-19 pandemic situation. This research used descriptive qualitative methods with virtual interview techniques and a literature study. The informants selected in this study were HRD also as General Affairs. As a result, the strategy implemented by the hotel, in this case, The Lovina Bali Resort, is a generic service and communication strategy. This strategy is expected to be a reference for other hotels to survive during the Covid-19 pandemic.

Keywords: Hotel, Strategic Management, Covid-19 Pandemic.

Title: Hotel Strategy Facing The Covid-19 Pandemic (Case Study: The Lovina Bali Resort)

Author: Putu Dio Artha Pratama, Elga Astri Yuniar, Ni Nyoman Kerti Yasa

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 300-304

Research Publish Journals

Website: www.researchpublish.com

Published Date: 24-June-2022

Abstract: Technology is rapidly changing, and companies in the telecommunications industry must remain adaptable to remain competitive. When it comes to spreading brand awareness in the appropriate target market, marketers today face a constant challenge. In recent years, the digital market and marketing techniques have evolved dramatically, and they continue to evolve to meet the needs of today's addressable market. Based on this, this study examined the influence of social media marketing platforms on sales performance of Safaricom Public Limited Company, Kenya. Employment of descriptive research design was done. Safaricom Plc's marketing department, was the study population. The study's population consisted of 100 sales managers and 2000 sales representatives from the marketing department of the organization. To ensure that all respondents are adequately represented, they were divided into two groups using a stratified sampling technique. A simple random sampling method was used to select the respondents. There were 210 respondents in the sample, with 10 sales managers and 200 sales representatives. A questionnaire in a structured form was used in collecting data. Airtel Kenya was the organization where pilot study of 34 participants was done to evaluate the questionnaires' validity and reliability. Validity was tested using content validity through engaging the supervisor to evaluate the contents of the questionnaire. Reliability was tested using Cronbach alpha test where a 0.8 alpha value was sought. Further, the study carried out inferential analysis that include; correlation and multiple regressions analysis to establish how each variable influences the other. Social media marketing platforms was found to have a positive and significant influence on the sales performance. It was concluded that Safaricom has used social media marketing channels to increase revenue, attract traffic to websites, promote its brand, and form long-term relationships with its consumers. The study recommended that Safaricom has to figure out which social media channel their target audience spends the most time on.

Keywords: Social Media Marketing Platforms, Sales Performance.

Title: INFLUENCE OF SOCIAL MEDIA MARKETING PLATFORMS ON SALES PERFORMANCE OF SAFARICOM PUBLIC LIMITED COMPANY, KENYA

Author: Mike Owino, Dr. John Mutinda

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 293-299

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Website: www.researchpublish.com

Published Date: 18-June-2022

Abstract: The study examined firms’ characteristics and reporting quality of firms in Nigeria using ten(10) listed firms in the industrial goods sector in the country, from 2011-2020. The study deviated from other studies by using the Roychoudhury (2006) model to measure high-quality earnings and adopted the panel approach making a total of 100 firm year observations. The High-quality reporting was measured by discretionary accruals as the dependent variable while four variables were used which constituted the objectives(Financial leverage, firm size, profitability, and ownership structure). The paenl regression results showed that financial leverage, firm size, profitability, and ownership structure significantly impact the high-quality reporting of listed industrial good firms in Nigeria, according to this study and in conformation with extant literature. Large, wealthy companies provide great financial reporting by prohibiting managers from using accruals to manipulate results. Managers falsify the books due to higher financial leverage and higher concentrated director ownership. This study recommends listed industrial products companies focus more on ownership structure than board structure to improve financial reporting integrity and prevent management accounting manipulation

Keywords: High-Reporting quality, leverage, ownership structure and discretionary accruals.

Title: Firms’ Characteristics and Quality of Financial Reports of Firms in Nigeria Industrial Goods Sector

Author: OSUJI, C.C., OKWUAGWU, P.N.

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 283-292

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Website: www.researchpublish.com

Published Date: 15-June-2022

RETRACTED

Abstract: Job satisfaction refers to one’s feeling towards one’s job. If the employees expectations are fulfilled (or) the employees get higher than what he\she feels satisfied. If the job satisfaction increases organization commitment will increased. This results in the hogher productivity.

Keywords: job satisfaction, productivity, organizational commitment.

Title: A STUDY OF JOB SATISFACTION OF EMPLOYEES IN HOSPITAL, GANDHIPURAM

Author: DR. V. UMA, R. NAVEENA

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 268-271

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Website: www.researchpublish.com

Published Date: 09-June-2022

Abstract: The study investigated the effect of firm’s financial aspects on the financial performance of private security firms Kenya. Further, the research employed a descriptive survey research design with a census of 75 private security firms. Both primary and secondary data was used in this study. Primary data was collected using questionnaires as the main tool for data collection. Descriptive statistics such as frequency distribution, mean, standard deviation and coefficient of variation were used to describe the basic features of the data. Simple univariate regression was applied to examine the effect of firm financial aspects on financial performance of private security firms in Kenya. The study established that firm financial aspects had a significant direct effect on private security firm performance where the p value of the t statistic of firm financial aspects was less than 0.05 and t-test was higher than 1.96, indicating that financial aspects had a significant effect on financial performance pf private security firms in Kenya (β₁= .71, t= 9.30 and p= 0.00<0.05). The study recommends that private security firms should enhance their financial aspects through increase of sales by acquiring new clients, reduction on operation costs and continuous hiring of competent external auditors for financial advice.

Keywords: Firm’s Financial Aspects, Financial Performance, Private security.

Title: RELATIONSHIP BETWEEN FIRM’S FINANCIAL ASPECTS AND FINANCIAL PERFORMANCE: A CASE OF PRIVATE SECURITY FIRMS IN KENYA

Author: Kuria Paul, Oteki Evans, Karanja Tabitha, Gathogo George

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 10, Issue 1, April 2022 - September 2022

Page No: 260-267

Research Publish Journals

Website: www.researchpublish.com

Published Date: 08-June-2022