Vol 3 Issue 2 October 2015-March 2016

Abstract: This research report aims to assess the use of participatory communication strategies in combating drug abuse among youths in kalikiliki used by care youth foundation to educate the youths of kalikiliki township about the potential harmful effects of alcohol and other drugs. The strategies were adapted from the Serenity for harm reduction program. The media and other institutions have highlighted the alarming levels of youths abusing alcohol and other drugs in this community. A total of 198 respondents participated in this survey and all reside or directly influence activities of this community. The data was collected through questionnaires, focus group discussions, in-depth interviews, and document analysis and field observation. In addition, data was also collected using scholarly books, journals and magazines. The data collected through questionnaires was analyzed using Statistical Package for Social Sciences (SPSS). The research findings indicate that the community lacks sufficient communication structures and support from other organizations/institutions. Care youth foundation is the only organization that has been identified to have effectively managed to sensitize the youth using participatory communication methodologies that have proved to be effective. The study revealed that CAYOF engages the youth in awareness activities by using participatory communication strategies such as drama, flash mob theatre, role-play and mass media through the print, television, and radio. From the study, findings indicate that CAYOF has managed to disseminate information to the youth’s despite the hostility experienced due to the presence of illegal drugs. Some of the participatory strategies CAYOF has used are engaging opinion leaders, the youth’s and carrying out activities in established formal places such as schools. The other important aspect is that information disseminated by CAYOF to the youth’s has been considered as appropriate and is not a threat to any group/individual in the community. Therefore, care youth foundation is slowly becoming a household name as it continues to disseminate appropriate information to the youth of Kalikiliki Township. From the research findings, it was recommended that there should be increased participation by the youths and leaders, community leaders. The youth and cooperating partners within Kalikiliki Township should also involve the youths in designing communication messages, use of ex alcohol abusers as role models and establishment of an information desk. Keywords: Communication Strategies, CAYOF, Care youth foundation. Title: A Study on the Use of Participatory Communication Strategies in Combating Drug Abuse Among Youth of Kalikiliki Compound, Lusaka Author: Arun Prasath International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: While enough has been written on the role of state and market in the economy, the intellectual attention has now been how the market can operate smoothly and for mutual benefits of investors and host countries. Following failure of state planned socialist economies and success of state planed capitalist countries followed by financial crisis in East Asia over the last century, capitalism and market policies were said to be an alternative. However failure of market economy in the recent years, made most scholars to conclude that both state and market have vital role in the economy. However both need to be regulated by effective institutions to avoid arbitrary state interference on one hand and corrosive market effect on the other hand. In most developing countries market is considered to be the best option to realize catch up industrialization through capital and technological transfer possibilities. Market policies are running smoothly in pure capitalist countries than in post socialist countries. This study explores effects of socialist legacy in the smooth functioning of market institutions in Tanzania. Based on convergence-divergence-cross-vergence (CDC) theoretical framework, this study provide a model on how to solve the conflict between socialist legacy, national culture and newly introduced capitalist values in the form of market economy. Keywords: Market, Market Institutions, socialist legacy, post socialist countries and economic ideology. Title: Effects of Socialist Legacy in the Smooth Functioning of Market Institutions in Tanzania Author: Tresphory Othumary Mgeni International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The research is conducted with objective to find relationship between job satisfaction, organizational commitment and perceived fairness of performance evaluations with reference to organizational culture of Pakistani firms. What are the determinants of fair performance evaluation and how they affect job satisfaction and organizational commitment are also discussed in this study. The data for research was collected from different branches of MCB Bank working in Pakistan. The study found perceived fairness of performance has significant impacts upon employee’s level of job satisfaction and organizational commitment. Other dimensions of performance evaluation and job satisfaction that must be explored by future researchers and the limitations of this study are also highlighted at the end. Keywords: Performance Evaluations; Determinants of Fair Performance Evaluations; Job Satisfaction; Organizational commitment; Pakistan; MCB Bank; Banking Sector. Title: Perceived Fairness of Performance Appraisal System and Its Impact on Job Satisfaction and Organizational Commitment; a Case Study of MCB Bank in Pakistan Author: Zahid Iqbal, Ghazanfer Iqbal, Maria Quibtia International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Banking sector is one of the vital financial pillars of Indian economy. The liberalization policy has affected the competitiveness of banks due to the global pressures resulting into combination of Human Resource Management with business policies. The survey by Boston Consulting Group (BCG) and Indian Bank’s Association (IBA) report that the Indian banking industry will face two upcoming challenges that is an economically viable solution for financial inclusion and human resources framework in next one decade. While the first challenge demands unusual innovation and experimentation, the second threatens to cripple the ability of the largest segment of the banking industry from being able to innovate and stay competitive. The unique complexities of the public sector make conventional HR solutions ineffective. The initiatives like “Pradhan Mantri Jan-Dhan Yojana” by the Honourable Prime Minister of India, banks contribution in the financial inclusion has boosted up, but the employee’s expectations from the industry have also arisen. This calls for a need to innovate the earlier HR practices of the banks so that the employee productivity can be enhanced. This paper aims to provide an insight to such innovations, related to Human Resource Management with the help of a primary study based on the viewpoints of HR managers of six different Indian banks both from public and private sector. These innovative HRM practices have been listed under seven different heads of HRM namely recruitment & selection, training and development, performance management, compensation management, career development, employee motivation and employee security. A few of the earlier studies have also been referred for the final conclusions. The level of implementation of these innovations may not be satisfactory, yet the implementation has been started and the favourable results in the productivity will make these banks feel how important these are for their growth. It has been found that convergence of practices of new and innovative HR areas will benefit the banks to become more competitive. Keywords: Innovations, Human Resource Management, Banking, Practices, Indian Banks. Title: INNOVATIVE HUMAN RESOURCE PRACTICES IN INDIAN BANKS: A STUDY FROM HR MANAGER’S PERSPECTIVE Author: Teju kujur, Mushtaq Ahmad Shah International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This study involves the assessment of the potential of Ambon-Ambon and Malagaslas Falls in Laurel, Batangas, Philippines as a tourist attraction using descriptive research and the survey method to describe the profile of the survey participants; assess the potential of Ambon-Ambon and Malagaslas Falls with regard to services, tangibles and sustainability of Ambon-Ambon and Malagaslas Falls; and ascertain the views of the survey participants as regards facilities and services that can be added as features of Ambon-Ambon and Malagaslas Falls to increase their potentialas a tourist attraction. The participants in the study included 80 local residents living within the vicinity of Ambon-Ambon and Malagaslas Falls and 10 local officials involved in tourism development of the town. Data were gathered from the participants through the use of a survey questionnaire. The results revealed that both local officials and local residents gave the highest rated assessment to the sustainability feature of Ambon-Ambon and Malagaslas Falls followed by services. This means that both local officials and local residents felt that the sustainability attribute of the waterfalls was being maintained and that the natural endowments of the site were still intact and not yet exploited. The tangibles of Ambon-Ambon and Malagaslas Falls, on the other hand, received the lowest rating from the local residents and local officials, which suggested that this feature needed much improvement to increase the potential of the falls as a tourist attraction. Lastly, it was concluded that the most important facilities and services that must be added at the Ambon-Ambon and Malagaslas Falls based on the views of local residents and local officials include shower rooms, souvenir shops, travel directions, improved road facilities, refreshment and retail outlets, and more picnic sites. Based on these significant findings and conclusions, it was therefore recommended that additional shower rooms, souvenir shops, provision of travel directions, improved road facilities, refreshment and retail outlets, and more picnic sites be provided at the Ambon-Ambon and Malagaslas Falls. Keywords: Assessment of Tourist Attraction, Potential Ambon-Ambon and Malagaslas Falls, Laurel, Batangas. Title: Assessing the Potential of Ambon-Ambon and Malagaslas Falls in Laurel, Batangas, Philippines as a Tourist Attraction Author: Marivic Delos Santos, Haannah Magne L. Anadon, Maricris B. Caballero, Sarah May J. Inion, Akina Garcia M. Matsuo, John Leomar D. Novelo International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Marketing is a very important aspect in business since it contributes greatly to the success of the organisation. production and distribution depend largely on marketing .Many people think that sales and marketing are basically the same .These two concepts are different in many aspects. Marketing covers advertising, promotion, public relation, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Marketing management is, in its essence at the very core of corporate development. The assumption is that all goods and services produced by an enterprise need to be brought within the reach of, and made available at competitive price, the market that it seeks to exploit. Nature and quality of products and services, pricing policies, competition, distribution network, retail outlets, vendor development, brand promotion and effective market research and control are some of the salient feature of the complex task of marketing. The focus is on marketing available and selling products and services that are acceptable, useful, competitively priced and backed by effective after sale service. Marketing is a cornerstone activity for any organisation. It is one of the utmost activities that an organisation does from its inception to growth, till it is in the business. Its effectiveness could be gauged from the fact that it is one of the utmost reasons for any organisation to bloom or go down the memory lane. We’ve all heard someone in the course of business say that “marketing is fluff and hype.” However, the wisest, most savvy, and most successful businesspeople understand that marketing is far from that. Marketing is everything you do on a daily basis to sell a product or provide a service to a customer. Marketing encompasses every way in which a customer perceives a business and everything that generates enough interest from a customer and encourages customers to actually pay for the product or service. As Peter Vessenes suggests, cash may be king, “but marketing is everything.” What does it really mean to market your service or product? Often, people immediately equate marketing with advertising and see only the amount of money that advertising will cost. However, by definition, marketing is actually the process by which we offer goods or services up for sale. Forward-thinking marketing strategists suggest that marketing is not a “cost” or “expense” but rather an investment, because much of the benefit of marketing is longer-term and may take years to fully provide its benefit. Marketing has also been referred to as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. Additionally, it is all too often equated only with the more focused function of selling. But marketing encompasses a wider range of activities that must be a fully integrated process and, indeed, will form a foundation and catalyst for making sales. Further, the key to successful sales is a consistent proactive marketing strategy. Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the identification, establishment, maintenance, enhancement, modification and termination of relationships with customers to create value for customers and profit for organization by a series of relational exchanges that have both a history and a future. Relational exchanges can be viewed under transaction cost analysis and social exchange theories depending on the context. The role of RM in CMS includes: guide moments of truth, improve profitability, build partnering, address ‘Customer Better’, buy in of customer attention, protect emotional well being, understand consumer psyche, build trust with customer. All these roles are observed empirically in the hotel industry, with some hotels placing emphasis on their extraordinary operations and services to engage with the customer. Keywords: Strategic Marketing, Firms, Deployment, Resources, Performance, relational exchanges, emotional wellbeing, trust, profitability, partnering Title: ROLE OF MARKETING MANAGEMENT IN THE ADMINISTRATION OF CORPORATE SECTOR Author: Obaid-Ur-Rehman International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: At most companies, there is insufficient communication between the marketing and sales functions. Such organizations need to find the key to bridging this gap, for the rewards of restoring productive communication between the 2 can be substantial. For the marketing manager, forming a strong alliance with the salesforce can result in increased access to prime marketing intelligence data, for salespeople are in constant contact with prospects and customers. Another major advantage for the marketing manager will be the ability to empower marketing tools. There are a number of ways to solicit valuable input from salespeople. Marketers at some large corporations rely on electronic mail systems as an integral part of the communication process between marketing and sales. In a small company, the best strategy may be to hold regular meetings where proposed marketing issues and collateral materials are discussed in an open forum. Forming strong bonds with the salesforce can provide the marketing manager with information that results in powerful, well-targeted marketing materials. Keywords: Marketing, Alliances, Communication, Sales, Strategic planning. Title: Bridging the Gap between Marketing and Sales Author: TANYA SHARMA, SALONI SINGHANIA International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Product-harm crisis has cut across all sphere of United States of America’s economy. It is in all industries from nonagricultural, mining, construction, manufacturing, retail trade, transportation, information, financial services, Healthcare, Educational services, goods-producing, professional and business services, wholesale trade, utilities, agricultural, automobile, county, state and federal government. Product-harm crisis is important because of the safety of people compared to the profitability of the firm or government. Product recall is very important in the society. The organization need not wait or embark on any risk analysis or report to execute the recall. There is the need to justify this act of product recall without any risk analysis embarked upon by explaining that the nature of a product is dangerous or harmful, and there is justification that a recall is in order. It is of extreme importance to issue a recall at any time to avert the potential of risk or harm and hitherto creating a negative reputation for the organization. Keywords: Product-harm crisis, product recall. Title: Managing A Product-Harm Crisis Author: Akingbasote Femi International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The current status of Jordanian e-commerce appears less known. Many researchers have tried to address certain barriers to Jordanian e-commerce; however, the literature does not show a complete picture of e-commerce adoption. There is a problem of limited resources and data about e-commerce activities in Jordan, perhaps because there is little e-commerce activity therefore there are fewer journal articles. To address this issue, a new research methodology was developed by analysing a national newspaper. In this paper, the growth of e-commerce adoption was highlighted, and the underlying barriers of e-commerce have been determined. Examples of e-commerce activities and enablers were presented. The research shows the relationship between these barriers and the impact they have on others. The research shows that a major ongoing problem is a lack of consumer awareness, which has an impact in e-commerce trust. To address this problem a proposed contribution has been outlined for further research. Keywords: E-commerce adoption, E-commerce growth, The Jordanian Times, Newspaper Analysis, Jordan. Title: Capturing the Growth of E-Commerce in Jordan Using a Novel Research Approach Author: Husam Yaseen, Dr.Kate Dingley, Carl Adams International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The paper examined the “Effects of Relationship Marketing Strategies on Consumer Loyalty: A Study of Mobile Telephone Network (MTN), Nigeria”. The study adopted the survey method to conduct the investigations. The study examined previous literature on the same or related studies against the backdrop of the set objectives. The study found out that Mobile Telephone Network (MTN), Nigeria could not cope with providing quality telecommunications services following the reported cases of unabated poor services and disrespectful treatment of subscribers (customers) that could not match the type of efficient network and warm customer service relationships required to create and maintain loyal customers in telecommunications sector in Nigeria. The implication of the findings is that Mobile Telephone Network (MTN), Nigeria should be more pro-active in providing quality services as well as improving the overall welfare of customers (subscribers) in Nigeria. The paper recommended massive sensitization and education of Mobile Telephone Network (MTN), Nigeria workers on better ways of dealing with customers and their complaints in order to increase the required confidence and trust that would help to retain loyal customers. It also recommended that the National Communications Commission (NCC) should be pro-active in their control and oversight functions in order to improve the overall quality of Mobile/cell phone services in Nigeria. Keywords: Relationship marketing strategies, customer loyalty, MTN, operational activities, profitability. Title: Effect of Relationship Marketing Strategies on Consumer Loyalty: A Study of Mobile Telephone Network (MTN) Nigeria Author: Ndubisi, Emmanuel C., Prof. Anyanwu, Aham V., Nwankwo, Cosmas A. International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

The Evolution and Growth of IT Sector in India, Rahul Chattopadhyay, International Journal of Management and Commerce Innovations, ISSN 2348-7585 (Online), Research Publish Journals

Abstract: The hospitality field generally covers businesses such as restaurants and beverage service areas and hotels. These organizations serve the society frequently and employ numerous man power to efficiently accomplish this task. As a human resourse controller of a hospitality organization's most invaluable asset -- its human resource -- the HR department is responsible to administer employee-related activities that may be crucial to the continued implementation of the organization. The HR department's role is to vitalize the organization by generalizing management to vitalize on the business of doing. A role of the HR department in this endeavor is to appoint good employees and train them to become the best employees who enjoy serving others, achieving a high level of customer oriented service. The HR department's role also encompasses compensation and benefits related activities. This includes right wages and benefits which are better with other similar restaurants or hotels. If a hospitality organization is a union based one then HR department's role includes a right monitoring system on wages, as well as monitoring the division of labor among departments to safeguard against managers or staff over- or under-stepping wage and labor requirements set by the union. Seventy six hotels were assigned to send a list of quesstionaire. Keywords: HRM Practices, Hotel Industry, Tourism, Ownership, Type of Hotel. Title: A Study on Impact on the Right Practice of Human Resource Management and its Relevance with Their Performance in the Hotel Industry in India with Reference to Tamil Nadu Five Star Hotels Author: Dr. Kannan, M.A. Ravichandran International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This study is concerned with the assessment of the level of satisfaction of tourist travelers with the service quality at the Ninoy Aquino International Airport(NAIA) Terminal-3 in Manila, Philippines, using the five dimensions of SERVQUAL, namely, tangibility, reliability, responsiveness, assurance and empathy as well as identifying the areas of the airport terminal that need to be improved. The descriptive method was used in the study and the survey questionnaire was distributed to 200 tourist travelers going through NAIA Terminal-3. The results showed that in terms of tangibility, assurance and empathy NAIA Terminal-3 got a very satisfactory feedback from travelers but for reliability and responsiveness the travelers were only moderately satisfied with the Terminal’s services. Also, the waiting area got the highest ranking among the terminal’s areas that need improvement followed by the facilities, departure area, arrival area, check-in counter, parking, and security. The study concluded that while NAIA Terminal-3 provides good quality services based on the overall assessment of travelers’ satisfaction, it recommended that the management of NAIA Terminal-3 should focus on the future improvement of the terminal by adding another set of rooms and/or chairs in the waiting area, additional space/ rooms for travelers using the terminal, especially during peak season, to avoid overcrowding inside the terminal as well as more modernized facilities and technologies , more security guards and closed- circuit television cameras (CCTV) in order that airline passengers and tourist travelers could be provided with a strong feeling of safety and security inside the airport.. Keywords: Service Quality Level of Satisfaction, SERVQUAL, International Airport Terminal, NAIA Terminal- 3, Ninoy Aquino International Airport, SERVQUAL Five Dimensions. Title: Assessing the Service Quality of an International Airport Terminal as Perceived by Touristtravelers: The Caseof NAIA Terminal-3 in Manila, Philippines Author: Ivan Bartolata, Lynnel M. Basmayor, Moriah Geneva V. De Guia, Jee Young H. Hwang, Francise A. Imatong, Jennevieve C. Loyola International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: In this paper we have tried to examine the present condition of hypothetical learning about mobile marketing and show essential ideas and contemplations in this specific field. Also, it proposes customerization as a solution. This could give significant material to both the promoting researchers also, showcasing chiefs or administrators. Keywords: Mobile Marketing, condition of hypothetical learning, significant material. Title: Investigating the Impact of Mobile Marketing in Current Indian Scenario and Proposing Customerization as a Solution Author: Kevin Mathew, M.Sai Goutham Raj, Manaswini Nimmagadda International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: International trade is the exchange of goods and services across national boundaries. It is the most traditional form of international business activity and has played a major role in shaping world history. It is also the first type of foreign business operation undertaken by most companies because importing or exporting requires the least commitment of, and risk to, the company’s resources. For example, a company could produce for export by using its excess production capacity. This is an inexpensive way of testing a product’s acceptance in the market before investing in local production facilities. A company could also use intermediaries, who will take on import-export functions for a fee, thus eliminating the need to commit additional resources to hire personnel or maintain a department to carry out foreign sales or purchases (Daniels and Radebaugh, 2004). International trade in services has grown over the past decade at an annual rate of about 18 percent compared to that of approximately 9 percent for merchandise trade. Trade in services constitutes 25 percent of overall world trade in 2004 (WTO, 2004a). In some countries, such as Panama and the Netherlands, services account for about 40 percent or more of total merchandise trade. Typical service exports include transportation, tourism, banking, advertising, construction, retailing, and mass communication. The vast majority of organizations, institutions, governments, academics, business managers, owners, politicians, and researchers have repeatedly underlined the importance of the existence of SMEs for every country. A large number of empirical research studies focused on the subjects of: a) the most important problems that SMEs face in their efforts to survive and grow in the highly competitive business arena, and b) the export procedure of SME. In the era of globalization Foreign Trade has become the lifeline of any economy. Its primary purpose is not merely to earn of foreign exchange, but to stimulate greater economic activity. The Export Import policy of a nation must be of a competitive and facilitative nature that helps in nurturing local enterprises as national champions and enables them to compete globally and become world champions. The better understanding of the Export Import policy is essential for a Chartered Accountant because being a service provider for the business communities; they can ensure better compliance of law and provide valuable suggestions for improvement and strengthening the policy as well Exports have played an increasingly important role in India’s economic growth in the last two decades. This paper analyses the performance of India’s exports and the various economic factors which have contributed to its growth Keywords: export performance, manufacturing sector, export competitiveness, trade policy reforms Small & Large Economies, Exchange Rate, Exports, and GDP. Title: India’s Export – Import Procedure and Documentation Impact Economic Growth Rate of Multinational Companies Author: Obaid-Ur-Rehman International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals