Vol 12 Issue 2 April 2024-June 2024

Abstract: This research paper consists of appropriate analysis of internal and external factors using SWOT analysis and developed marketing objectives for Al Mulla Exchange company. The coursework discusses how the SWOT analysis is useful for marketing managers to strategically plan the marketing activities of Al Mulla Exchange Company. It discusses about the company cutting down on costs thus, reflecting positively on profitability which enables better control over the business functions. 

Keywords: SWOT, strategic planning, marketing activities, marketing managers.

Title: The strategic planning of marketing activities of Al Mulla Exchange Company (Kuwait) is greatly influenced by the implications of SWOT analysis for marketing managers

Author: Anoosha Shalwani

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 179-184

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Website: www.researchpublish.com

Published Date: 30-May-2024

Abstract: Studying abroad has become increasingly prevalent in modern education systems as a means to cultivate students' intercultural communication abilities and foster global perspectives. This case study delves into the impact of studying abroad on these crucial competencies within the framework of the contemporary education system. Through a qualitative analysis of a selected group of students engaged in international study programs, this research aims to uncover the nuanced ways in which studying abroad shapes intercultural communication skills and global outlooks. By examining personal narratives, reflections, and cultural immersion experiences of participants, the study seeks to elucidate the transformative effects of international study experiences on students' perceptions, attitudes, and behaviors. Additionally, the research investigates the role of educational institutions, support structures, and curriculum design in facilitating meaningful intercultural interactions and fostering global awareness. Findings from this study contribute to a deeper understanding of the significance of studying abroad in modern education, informing educational policies and practices aimed at preparing students for success in an increasingly interconnected and diverse world.

Keywords: Studying Abroad, Intercultural Communication, Global Perspective, Case Study, Modern Education System.

Title: The Impact of Studying Abroad on Students' Intercultural Communication Ability and Global Perspective: A Case Study Based on the Modern Education System

Author: Song Hao, Ramir Santos Austria

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 170-178

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Website: www.researchpublish.com

Published Date: 27-May-2024

Abstract: Coffee shops is known to be a place where you can relax, chill, do work, study or just have a cup of coffee and as years past by coffee shops have evolved, not only coffee shops but also its consumers. The present study investigate the effect of physical ambiance on the revisit intentions of customers in coffee shops. Now that coffee shops is popular in different ages of people, the researchers aims to know what attract them the most, mainly on physical manners. Participants from three different coffee shops will take a survey and rate how does this characteristics of a coffee shop affects their revisit intentions on that place. The deeper we get to this study we understand what makes coffee shops click to the consumers to this year and years to come

Keywords: coffee shops, ambiance, physical ambiance, customer satisfaction, revisit intentions.

Title: Ambiance that Keeps You Coming Back: Exploring Customer Satisfaction and Revisit Intention in Coffee Shops

Author: Isaac Daniel Goldwayne CORONEL, Fernado BACAR, Christian Ziggen MANUEL, Marichou Fabregas Senorin

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 159-169

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Website: www.researchpublish.com

Published Date: 27-May-2024

Abstract: The digital economy is transforming labor markets worldwide, creating new opportunities while disrupting existing jobs. This shift poses particular challenges for developing countries struggling with youth unemployment. Ghana is rapidly digitizing its economy while facing significant youth underemployment issues. However, little empirical research examines how Ghana's digital transformation impacts young people's livelihoods. This mixed-methods study aimed to address this gap by investigating the relationship between the digital economy and youth employment in Ghana.

A survey of 350 Ghanaian youth and in-depth interviews with stakeholders explored how digital skills and literacy, and infrastructure access related to employment Status (outcomes). Regression and mediation analyses revealed that digital skills and infrastructure access positively influenced job status, with skills indirectly improving status via infrastructure. The findings provide insights into opportunities and barriers youth face in Ghana's digital economy.

The study contributes novel empirical evidence on this under researched topic. It enhances understanding of dynamics between technology, employment, and youth development in Ghana specifically. The implications suggest the need for holistic interventions to equip youth with digital and business skills, improve infrastructure access equitably, and address socioeconomic barriers limiting disadvantaged groups' participation. This research informs evidence-based policies harnessing digital innovations for inclusive and sustainable youth livelihoods in Ghana and other developing contexts.

Keywords: Digital Economy, Youth Employment, Ghana, Digital Skills and Literacy, Employment Status, Access to Digital Infrastructure.

Title: Understanding the Influence of the Digital Economy on Youth Employment: Insights from the Ghanaian Context

Author: Sarah Akosua Ampong

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 145-158

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Website: www.researchpublish.com

Published Date: 22-May-2024

Amendment Date: 31-May-2024

Abstract: Since its inception through our shared discoveries of the natural world, recent technology has dramatically risen to the degree of supplanting itself in earlier iterations of technology in every major industry. Accruing a substantial following in its latest installments by means of artificial intelligence and its diverse application in daily living, it would seem that AI has a potential to coalesce human understanding with interdisciplinary fields of study that are crucial to tackling some of the world's most thought-provoking problems. However, we would be remiss in not mentioning the inherent damaging implications surrounding artificial intelligence. Whether that be the energy consumption associated with training these chat-bots, their effect on our individual autonomy, or the biomedical ethics side of things, our blissful ignorance does not negate the actual and factual surrounding the propagation of AI technologies. Understanding the cause and effect relationship between us and AI is necessary, among other areas of concern, we hope to mitigate its carbon footprint. When one ponders over AI and the significant contributions that it has made to humanity, there exist colossal consequences from its continued and probable misuse. In this paper, a narrative of hope will illuminate a pathway to discourse of addressing AI’s carbon footprint. Since this topic of discussion prompts understanding of a new field, it is vital to explore it in depth with the hope of crafting a plan for remediation. If history is not to repeat itself, let us set the precedent of repeating worthwhile parts of human history wherein we were able to address relevant issues that endanger our collective home with public policies and proper resource management. Instead of the chasm of dismissal from our predecessors who offloaded problems to the next subsequent generation, there needs to be a spirit of inclusion with the public to combat these looming threats. By choosing to deliberately address the carbon footprint of artificial intelligence and the its implications in energy consumption, individual autonomy, and biomedical ethics there will be hope of better and hastier responses to the exact collateral damage AI gives to our earth and its inhabitants.

Keywords: Carbon footprint, Artificial Intelligence, Paradigm shift, Biomedical ethics, Autonomy, Environmental.

Title: The carbon footprint of Artificial Intelligence: More than just a retrospective paradigm shift

Author: Jose Antonio Treviño

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 138-144

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Website: www.researchpublish.com

Published Date: 22-May-2024

Abstract: This paper proposed a teambuilding intervention in which two psychological constructs, namely self-efficacy and collective efficacy are the main targets of enhancement due to their strong relation and positive influence on performance and group processes that allow sport teams to successfully attain their goals. It is formulated for collegiate sports teams with student-athletes as the direct participants. The modules that are conceptualized and the delivery of the structured learning exercises during the teambuilding sessions will be guided by the specific sources or strategies that were introduced in the Efficacy Theory by Bandura (1997) in enhancing efficacy beliefs. These strategies include verbal persuasion or giving feedback, sharing of performance accomplishments, vicarious experience or modeling, emotional arousal, personal disclosure, mutual sharing, positive imagery or visualization, and goal setting. A four-stage protocol was also forwarded as the guide in implementing the teambuilding intervention that is being proposed. Both modules on self and collective efficacy will contain activities that will facilitate self and team awareness, trust and openness within the group in the hope that it will result in a more confident, cohesive and well-functioning team. Overall, the intervention intends to offer an avenue to clarify and improve the team’s efficacy beliefs, enhance the members’ capacity to carry out their roles and goals in the team, be confident in their own and in the team’s capabilities, and form a cohesive bond that can produce positive individual and team outcomes.

Keywords:  teambuilding intervention, collegiate sport teams, student-athletes, self-efficacy, collective efficacy.

Title: Enhancing the Self and Collective Efficacy of Student-Athletes in Collegiate Sport Teams: A Teambuilding Intervention

Author: Desiree A. Espina

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 128-137

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Website: www.researchpublish.com

Published Date: 21-May-2024

Abstract: This research investigates the dynamic evolution of pedagogical approaches within Western art history education, analyzing trends, confronting challenges, and envisioning future directions. Through a comprehensive review of literature, historical analyses, and contemporary case studies, the study traces the trajectory of art history pedagogy from traditional lecture-based formats to more interactive and inclusive methodologies. It explores the impact of technological advancements, shifts in academic discourse, and changing student demographics on the teaching and learning of Western art history. Furthermore, the research delves into the challenges faced by educators, including the need to reconcile canonical narratives with diverse perspectives, address issues of accessibility and inclusivity, and adapt to the digital landscape. By synthesizing insights from educational theory, art historical scholarship, and institutional practices, this study aims to illuminate key trends shaping the field and propose strategies for fostering innovative, equitable, and engaging approaches to Western art history pedagogy in higher education contexts.

Keywords: Pedagogical evolution, Art historical discourse, Curriculum adaptation, Educational innovation, Academic trajectories.

Title: The Evolution of Western Art History Pedagogy: Trends, Challenges, and Future Directions

Author: Lin Pengfei, Arvin D. Valera

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 119-127

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Website: www.researchpublish.com

Published Date: 13-May-2024

Abstract: The pharmaceutical industry's poor performance can be attributed to the high levels of domestic and international competition it is subjected to from raw material importers and finished product manufacturers. Reforms such as generic strategies on performance, standardizing protocols and practices in the pricing and delivery of pharmaceutical and non-pharmaceutical supplies, and lowering the barriers to entry for pharmaceutical companies are needed to ensure that Americans have access to low-cost medical products without having to sacrifice their financial stability. Therefore, pharmaceutical distributors need to strategize ways to increase their edge over foreign competitors. Therefore, this study seeks to investigate the effect of pricing strategy on the performance of pharmaceutical distributors in Nairobi County, Kenya. This investigation utilized a descriptive design as its research strategy. For this study, 45 drug wholesalers from Nairobi County were the subjects. The CEOs, GMs, and marketing managers of the pharmaceutical distribution corporations made up these distributors. The study's methodology included polling Nairobi-based drug wholesalers. The study used a structured questionnaire to achieve this goal. For reliability and content validity, Cronbach's alpha was used. The primary method of data collection for the study was to conduct interviews with managers. The data was coded and then analysed using SPSS, Version 22.0. We determined the association between the dependent and independent variables by employing regression and correlation analysis. The findings indicate a robust relationship between pricing and performance. The study concludes that implementing an effective pricing strategy can help pharmaceutical distributors in Nairobi County, Kenya, gain a competitive advantage and increase their market share. The study recommends that the firms should conduct thorough market research to understand the demand and supply dynamics of pharmaceutical products in Nairobi County. This includes analyzing the pricing strategies of competitors, identifying customer preferences, and assessing the purchasing power of different customer segments.

Keywords: Pricing Strategy, Organizational Performance.

Title: EFFECT OF PRICING STRATEGY ON THE PERFORMANCE OF PHARMACEUTICAL DISTRIBUTORS IN NAIROBI COUNTY, KENYA

Author: Ben David Miriti, Dr. John Mutinda

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 111-118

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Website: www.researchpublish.com

Published Date: 10-May-2024

Abstract: Politics, as the domain of government and decision-making, is profoundly entwined with the power and influence of word-of-mouth (WOM), which can potentially lead to meaningful developments within communities. WOM should not be undervalued as it may act as a potent force that creates a ripple effect, amplifying individual voices and drawing attention to critical matters through the sharing of experiences, concerns, and information. As a channel for both public service and political engagement, Pusat Komuniti MP Ipoh Timor-ADUN Pasir Pinji serves as a hub for offering assistance, serving, and engaging with residents. To gain an understanding of the social structure and identify some of the community issues, this research aims to analyze the distribution patterns of online WOM and conduct content analysis to explore the reported issue themes, demographic factors, and their associations. The study involves analyzing 40 WOM samples using descriptive and inferential statistics, as well as a chi-square test. Based on the key findings, the major issue themes were determined to be road potholes (35%), illegal waste management (25%), and clogged drainage (20%), among all issues. As compared to Pasir Puteh, the rural area of Pasir Pinji is more susceptible to local matters, accounting for an estimated 77% of WOM cases, likely due to its larger population and lack of infrastructure. Reported issue themes were found to be significantly associated with gender and location (p < 0.05), suggesting that these demographic traits may be influential factors. Indeed, the analysis of WOM can reveal useful insights into community concerns, inform political efforts, and guide the development of policies. By embracing the values of democracy, this research upholds HARAPAN’s slogan, “to serve, to lead, with actions,” highlighting the essence of proactive, responsive, and effective governance in serving society as a whole. 

Keywords: Distribution, content analysis, word-of-mouth (WOM), Pusat Komuniti MP Ipoh Timor-ADUN Pasir Pinji, politics, community, “to serve, to lead, with actions”.

Title: Distribution Patterns and Content Analysis of Online Word-of-Mouth at Pusat Komuniti MP Ipoh Timor-ADUN Pasir Pinji, Malaysia

Author: Stephanie Kew Yen Nee

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 103-110

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Website: www.researchpublish.com

Published Date: 07-May-2024

Abstract: Road construction projects are key pillars to achieve Vision 2030 and form essential components of the economic growth of the country. The study focused on the effects of risk mitigation practices on performance of road construction projects in Garissa County, Kenya. Though there exist studies that have found risk mitigation ideal and brings efficiency, this study looks deeper into the effect of such on roadway building and construction jobs which is the niche regarding previous studies. The gap between performance of road construction projects with a success rate of 20.8 % and a failure of 70.2% further brought out the gap to be filled. Therefore, this study sought to investigate the effect of risk identification on performance of road construction projects in Garissa County, Kenya. The study intended to use descriptive research design and targeted 8 road construction projects within Garissa County comprising of 14 road engineers, 4 road supervisors, 8 road inspectors, 12 road surveyors and 146 contractors. The study sample size was 145 respondents as achieved by Slovin sample size determination formular. The study adopted a stratified random sampling technique to determine a sample size distribution for the respondents. The researcher administered questionnaire as the data collection tool for primary data collection. The data collection instrument was pilot tested to confirm whether it was valid and reliable for data collection before carrying out the actual study. The study collected both qualitative and quantitative data. The descriptive and inferential analysis was used to analyze the quantitative data. The study findings indicated that there existed  strong positive relationship between the indepedent variables and depedent variable (performance of road projects in Garissa County, Kenya) as shown by R value (0.895). It was concluded that there is a significant relationship between risk mitigation practices (risk identification, evaluation, handling and control) and performance of road construction projects in Garrisa Count, Kenya. The study recommends that management in road projects should increase level of project risk identification as it enhances the risk mitigation activities on each significant risk. Project risk management should become part of the culture in project management activity and routine component in any project plan and review activity in the road projects.

Keywords: Risk Identification, Project Performance.

Title: EFFECT OF RISK IDENTIFICATION ON PERFORMANCE OF ROAD CONSTRUCTION PROJECTS IN GARISSA COUNTY, KENYA

Author: Abdishakur Mohammed Ali, Dr. Perris Chege

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 96-102

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Website: www.researchpublish.com

Published Date: 06-May-2024

Abstract: A project is as good as the quality of leaders behind it. Project managers are very crucial in the design, development and implementation of a project. To work effectively on his day-to-day tasks, the project manager has to be well equipped with skills to enable him attain project success. Project implementation is crucial to survival of a company or organization, well-implemented projects are able to satisfy the customer and stakeholders wants and enhance the competitiveness of the organisation. This has prompted companies in the tea sector to embrace product diversification from the traditional black tea by embracing speciality teas and this require construction of new plants and installation of machinery to process it. To manage the many projects in tea industry, firms have incorporated project management skills as a means of increasing their success rate in implementation of projects, but despite this awareness, projects do fail. Therefore, this study sought to investigate the influence of stakeholder management skills on implementation of speciality tea projects in Kericho County, Kenya. A descriptive research design was embraced with target population being speciality tea projects in Kericho County where 21 projects were targeted. The unit of observation was project managers, assistant managers, engineers, general staff and supervisors working in the projects. A population of 462 individuals was targeted. The research used census to obtain a representative sample from different groups in the target population. The Statistical package SPSS was used in data analysis. Descriptive statistics which includes standard deviation, frequencies, means and percentages and inferential statistics with multiple regressions were applied in data analysis. The study established that stakeholder management skills had a positive significant influence on speciality tea projects implementation in Kericho County, Kenya. The study concludes that the Tea companies should make sure that all pertinent parties are informed about decisions pertaining to the projects that the company is working on. The study recommends that the Tea companies needs to identify and categorize the pertinent internal and external stakeholders.

Keywords: Stakeholder Management Skills, Project Implementation.

Title: INFLUENCE OF STAKEHOLDER MANAGEMENT SKILLS ON IMPLEMENTATION OF SPECIALITY TEA PROJECTS IN KERICHO COUNTY, KENYA

Author: Stephen Kananda Mithamo, Dr. Josphat Kyalo

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 88-95

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Website: www.researchpublish.com

Published Date: 03-May-2024

Abstract: Many developing and developed countries recognize the great role played by SMEs in manufacturing sector, which includes economic development, and job creation. Despite the role SMEs has played, it has been experiencing challenges. The study sought to find out the influence of organizational resources on performance of small and medium enterprises in manufacturing sector post-Covid-19 in Kenya. The study adopted a cross-sectional research design where both quantitative and qualitative data were collected, analyzed, and conclusions drawn. The target population was 716 organizations in manufacturing sector. The sample size of 250 manufacturing organizations was selected using stratified and simple random sampling techniques. The tool used to collect data was semi-structured questionnaires. The data was analyzed using the Statistical Package for Social Sciences (SPSS) version 26. The study results revealed a relationship between organizational resources and performance of small and medium enterprises in manufacturing sector post-Covid-19 in Kenya. The analysis of the regression model and correlation showed that there was a statistically positive and significant correlation between the organizational resources and performance of SMEs in manufacturing sector post-Covid-19 in Kenya. The Descriptive statistics analysis on organizational resources revealed they were well entrenched in the operations of the manufacturing sector in Kenya. The study therefore concludes that organizational resources influence performance of small and medium enterprises in manufacturing sector post-Covid-19 in Kenya. The finding of the study further supports the Resource-based Entrepreneurship Theory.

Keywords: Organizational resources, Performance, SMEs, Manufacturing sector.  

Title: Influence of Organizational Resources on Performance of Small and Medium Enterprises in Manufacturing Sector Post-Covid-19 in Kenya

Author: Livingstone Njoora, Jane Queen Omwenga, Joseph Ndururi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 74-87

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Website: www.researchpublish.com

Published Date: 03-May-2024

Abstract: The Managed Equipment Services (MES) health project adopted in 2015 by the Kenyan government has not conclusively solved the challenge of health equipment financing and availing specialized medical care to all citizens in the forty-seven counties. It has faced a myriad of challenges with stakeholders raising many concerns such as non-delivery or late delivery of equipment, cost overruns and idle equipment. Approximately 50 percent of public projects in Kenya perform dismally due to several reasons including inadequate stakeholder participation. Therefore, this study sought to investigate the influence of stakeholder involvement in project planning on managed equipment services health project performance at selected level 5 public hospitals in Kenya. Descriptive survey design was applied. The study was conducted in five selected level V hospital MES projects. A census of all the selected five projects was done with a target population of 90 respondents, encompassing 15 county executive members, 20 hospital administrators and 55 departmental staff heads. Data collection was done using structured questionnaires that were given to participants. Both descriptive and inferential statistics were used with assistance of the SPSS software tool. Descriptive techniques that include standard deviation and mean were used. Pearson Correlation and multiple linear regression were used for inferential techniques. The study found that stakeholder participation in planning of the MES project positively and significantly affected project performance. The study concluded that stakeholder involvement is important in project performance and it should be properly done in project planning, financing, implementation and M & E. The study suggested that stakeholder analysis and participation ought to be done in complex projects undertaken by many stakeholders.

Keywords: Stakeholder Involvement, Project Planning, Project Performance.

Title: INFLUENCE OF STAKEHOLDER INVOLVEMENT IN PROJECT PLANNING ON MANAGED EQUIPMENT SERVICES HEALTH PROJECT PERFORMANCE AT SELECTED LEVEL V PUBLIC HOSPITALS IN KENYA

Author: Kelvin Cheruiyot Rotich, Dr. Perris Chege

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 67-73

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Website: www.researchpublish.com

Published Date: 02-May-2024

Abstract: Menopausal symptoms though well tolerated by some women, may be troublesome to others. Symptoms experienced with the menopausal transition and early post menopause are varied and span in both physical and psychological domains. There is a difference on menopause crises for different women based on different psychological symptoms. This study examined the psychological implications of menopause crisis for public primary schools’ female teachers in Laikipia County. The study utilized ex post facto research design because it was not possible or acceptable to manipulate the characteristics of human participants. The target populations were 600 female teachers, 50 teacher counselors, 5 Sub County Directors of Education in the Ministry of Education, giving a total of 655 respondents in Laikipia County. The researcher used stratified sampling, two stage clustered sampling, random sampling and purposive sampling techniques. The sample of the study was 289 respondents. The statistical analysis entailed the computation of frequencies and percentages. The Findings revealed that there are psychological implications on menopause crises. From the findings of the study, it can be concluded that there are psychological implications on menopause crisis among female teachers in public primary schools in Laikipia County. The study recommended that the school administrators should encourage open communication as a way of boosting menopausal women to be more open and to share their psychological experiences.

Keywords: Menopausal symptoms, menopausal transition, psychological domains, boosting menopausal women.

Title: PSYCHOLOGICAL IMPLICATIONS OF MENOPAUSE CRISES

Author: Wangui Ndung’u,M

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 61-66

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Website: www.researchpublish.com

Published Date: 29-April-2024

Abstract: This research paper delves into the multifaceted challenges encountered by art and design educators at Mabei Middle School, situated in China. Through a qualitative approach, the study investigates the intricacies of teaching art and design within the context of the school's unique socio-cultural environment. Utilizing interviews and observations, the research explores the diverse array of obstacles faced by teachers, ranging from institutional constraints to pedagogical dilemmas. The findings reveal a complex maze of challenges, including limited resources, standardized testing pressures, and cultural perceptions of the arts. Moreover, the study uncovers the personal struggles of teachers in balancing traditional and innovative teaching methods while fostering creativity in students. By illuminating these challenges, this paper aims to provide insights into the lived experiences of art and design educators in Chinese middle schools. Ultimately, it seeks to contribute to the development of strategies and support systems that can empower teachers to navigate the maze of obstacles and enhance the quality of art education in Mabei Middle School and similar educational contexts.

Keywords: Art pedagogy；Institutional constraints；Cultural perceptions；Teacher experiences；Creativity development；Educational context.

Title: Navigating the Maze: Challenges Faced by Art and Design Teachers at Mabei Middle School

Author: Wang Junfeng, Paul Louie B. Serrano

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 12, Issue 2, April 2024 - June 2024

Page No: 55-60

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Website: www.researchpublish.com

Published Date: 29-April-2024