Vol 13 Issue 2 April 2025-June 2025

Abstract: The guitar industry is undergoing significant change due to the pervasive influence of digital transformation, affecting everything from product development and marketing to customer engagement and distribution. This paper evaluates how leading and emerging guitar brands are adapting their product positioning and differentiation strategies in this evolving landscape. The study focuses on the interplay between traditional craftsmanship and digital innovation, including the use of e-commerce, virtual tryouts, AI-driven personalization, and online community building. It examines how brands maintain authenticity while embracing digital tools, as well as how they differentiate themselves in a saturated market. Case studies of key players such as Fender, Gibson, and newer entrants like Lava Music highlight diverse strategic approaches. The research draws on both qualitative interviews and secondary data to analyze the effectiveness of these strategies in fostering customer loyalty, brand recognition, and competitive advantage. The paper concludes with insights into best practices and recommendations for guitar companies seeking to refine their positioning in a digitally driven market while remaining true to the cultural and emotional heritage of guitar playing.

Keywords: Product Positioning, Differentiation Strategy, Guitar Industry, Digital Transformation, Brand Strategy.

Title: Evaluating Product Positioning and Differentiation Strategies in the Guitar Industry amidst Digital Transformation

Author: Zhou Linlin, Nova C. Baldo

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 122-126

Research Publish Journals

Website: www.researchpublish.com

Published Date: 16-April-2025

Abstract: This research investigates the Performance Measurement System in the private sector of Kuwait, aiming to explore its current practices, effectiveness, and challenges. Given the growing importance of efficient performance measurement for organizational success, this study examines how Kuwaiti private organizations measure, evaluate, and manage their performance across different industries. This study used a systematic review method to synthesize quantitative and qualitative studies found in the Web of Science, Scopus, ProQuest, and Google Scholar databases. The included studies covered topics related to performance measurement systems up to December 2024. The findings reveal that while many organizations have implemented PMS, the systems in place often rely heavily on traditional financial metrics and lack integration with broader strategic goals. Moreover, the study identifies a significant gap in using advanced performance measurement tools and techniques, such as balanced scorecards and data-driven decision-making. Organizational culture plays a crucial role in shaping the success of PMS, with organizations that foster a culture of transparency and collaboration showing more effective performance measurement practices. The study concludes by offering recommendations for improving the PMS in Kuwaiti private sector organizations, including aligning performance measures with strategic objectives, adopting advanced measurement tools, and creating a feedback loop for continuous improvement. This research provides valuable insights into the current state of PMS in the Kuwait private sector and offers a foundation for further exploration into how performance measurement can contribute to organizational success and competitiveness.

Keywords: Performance Measurement System, Organizational Strategy, Balanced Scorecard, Kuwait Private Sector.

Title: Performance Measurement System in Kuwait Private Sector

Author: Mohammad Zaid AlOtaibi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 114-121

Research Publish Journals

Website: www.researchpublish.com

Published Date: 14-April-2025

Abstract: This research explores the critical role of corporate governance in mitigating the impacts of financial crises, particularly in the wake of the global financial meltdown. The study investigates the failures in governance mechanisms that contributed to the crisis, emphasizing the need for robust governance structures to enhance financial stability and prevent future economic collapses. Through an analysis of global financial practices, the research highlights the importance of transparency, accountability, and effective oversight in corporate governance frameworks. The findings suggest that financial crises are often the result of poorly implemented governance principles and that these frameworks need to be reevaluated and strengthened to meet the challenges posed by evolving economic conditions. The research further emphasizes the need for government intervention and international cooperation to enforce governance standards and avoid financial collapses. Based on these insights, several recommendations are proposed, including the enhancement of financial reporting transparency, the development of comprehensive governance solutions, and the establishment of regional professional bodies to standardize corporate governance practices. This study contributes to the ongoing discourse on corporate governance and offers practical guidance for policymakers, regulators, and business leaders in creating a more resilient global financial system.

Keywords: Financial Markets, Corporate Governance, Economic Stability.

Title: The Impact of Efficient Financial Markets and Corporate Governance Practices on Economic Stability

Author: Mohammad Zaid AlOtaibi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 104-113

Research Publish Journals

Website: www.researchpublish.com

Published Date: 14-April-2025

Abstract: The effective learning of children fundamentally depends on a healthy and hunger-free body. To enhance the quality of education, efficiency, and health indicators among children, Nepal introduced the Mid-Day Meal Program in 1976 AD, initially targeting 37 food-insecure and economically disadvantaged districts. Since then, the program has significantly improved school attendance and the quality of life for children from low-income, food-insecure families in community schools where it is implemented. Among various promotive factors for academic resilience, the Mid-Day Meal Program has emerged as a key contributor, particularly in government schools in rural areas. This paper employs a narrative review methodology to examine policy provisions and implementation mechanisms at the grassroots level in Nepal’s government schools, based on the Community School Mid-Day Meal Standard and Program Facilitation Book, 2019.

Additionally, it assesses how the program promotes equity for intersectional students. Limited studies have reviewed existing Mid-Day Meal guidelines, highlighting gaps and strengths in enhancing academic resilience—particularly for students from poor, marginalized, and Indigenous communities in Nepal. The findings include that the Dropout rate reduced from 10.5% (2015) to 6.2% in 2023 due to the effective implementation of Mid- the Day Meal Program in community schools including a 12% increase in girls' enrollment in community schools. However, there is a need for implementation of existing plans and policies, particularly addressing the need for budget revision, and regular monitoring of its provisions to ensure the physical and mental well-being of the students getting benefits from the midday meal programs.

Keywords: Mid-Day Meal; Government Schools; Education; Intersectional Student.

Title: Equity and Academic Resilience: A Narrative Review of Nepal’s Mid-Day Meal Program in Community Schools

Author: Shikchhya Yonzon, Shukria Rahimi, Sarmiento Acosta Carlos Roberto

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 97-103

Research Publish Journals

Website: www.researchpublish.com

Published Date: 11-April-2025

Abstract: The cash transfer initiative in Kiambu County has notably enhanced educational opportunities for orphans attending public secondary schools. However, the County's cash transfer schemes for underprivileged children are benefiting only a small percentage of the orphans enrolled in these institutions. Therefore, this research aims to investigate the impact of the cash transfer program in Kiambu County, Kenya, on the enrollment of orphans in public secondary schools. Therefore, this study seeks to investigate the influence of effect of amount of cash distributed on education access by orphans in public secondary schools in Kiambu County, Kenya. This study employs a descriptive research approach, focusing on secondary public schools in Kiambu County, Kenya. According to the Kiambu County Children's Office (2023), a survey was conducted with 540 beneficiary households. Additionally, 10 members from the Beneficiary Welfare Committee and 5 from the Constituency Social Assistance Committee participated as respondents, selected through simple random sampling after an initial stratified sampling. The final sample included 232 individuals. Primary data was gathered using a structured questionnaire, which was pilot tested with 23 participants. Validity was ensured through content, criterion, and face validity procedures, while reliability was assessed using Cronbach's alpha (α). Results were presented narratively, with qualitative data analyzed thematically and quantitative data analyzed using statistical techniques such as standard deviation and mean, visually represented in tables and figures. The research revealed a significant correlation between the distribution amount of cash, payment frequency with the access to education for orphans in public secondary schools in Kiambu County, Kenya. The research concludes that an increased cash distribution amount is directly linked to orphans' capacity to cover school fees and acquire essential items, including textbooks, uniforms, and stationery. The research suggests that the County ought to seek for more donations from the international community and any other foundations that deal with funding of school programs.

Keywords: Amount of Cash Distributed, Education Access by Orphans.

Title: EFFECT OF AMOUNT OF CASH DISTRIBUTED ON EDUCATION ACCESS BY ORPHANS IN PUBLIC SECONDARY SCHOOLS IN KIAMBU COUNTY, KENYA

Author: Faith Karanja, Dr. Morrisson Mutuku

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 90-96

Research Publish Journals

Website: www.researchpublish.com

Published Date: 11-April-2025

Abstract: The integration of online collaborative tools into language education is increasingly becoming a key necessity in the way one acquires an English language skill. These tools increase engagement, interaction, and access in online learning environments, bringing down the barriers that one faces in a physical classroom environment. Using the platform provided by wikis, video conferencing, blogs, and language apps, educators and learners are engaging in several collaborative activities that really enrich the process of language acquisition.

This paper has pointed out the role of emerging technological tools in bridging the gap between teachers and students, with regard to their potential for fostering peer interaction, self-directed learning, and cultural exchange. While these tools have some advantages not found in other resources such as flexible access and possibilities of communication in real time their effective use is to be planned with care to overcome some challenges: digital inequality, technical barriers, and privacy concerns.

This paper discusses how the use of online collaboration tools provides benefits in innovative teaching strategies, improvements in students' learning achievements, and an increase in the motivation of students towards learning. It pinpoints educator training and integration of technology into pedagogical practices as conditions under which the benefits from incorporating technologies will be realized maximally. This suggests that technologies function best when complementing, not replacing, those human components of teaching and learning. With an overview of the benefits and limitations of such tools, this research enhances the wider debate on digital innovation in education through a series of strategies for the use of the tools in developing the skills of English in various learning scenarios.

Keywords: online collaborative tools, English language skill, physical classroom environment.

Title: Integrating Online Collaboration Tools to Develop the Acquisition of the English Language Skills

Author: Ms. Safia Habib Hussain Mirza, Ms. Abeer Thanyan Mohammed Al-Arada

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 78-89

Research Publish Journals

Website: www.researchpublish.com

Published Date: 08-April-2025

Abstract: The standard gauge railway has provided a means of moving people and goods, although it has presented some challenges. There are challenges with ticketing, administration, and logistics of cargo clearance, as well as operational issues with the first and last kilometers of passenger movement. Secondly, corruption allegations have dogged some Kenyan government officials, which have stoked fears. The Kenya Standard Gauge Railway through Tsavo and Nairobi National Park is problematic. These challenges must be converted into opportunities for the maximization of the use of trains, even in the face of concrete progress in transport infrastructure and connectivity. Therefore, this study examined the effect of employee training on the sustainability of Kenya Standard Gauge Railway project in Kenya. This study will utilize descriptive research methods based on agency, human capital, and resource-based perspective theories. About 75 Kenyan standard gauge railway staff took part in the study. Questionnaires were issued to seven Kenyan Railways officers in a pilot study to obtain primary data. The Cronbach alpha coefficient will be utilized to assess the reliability of every questionnaire after testing for concept, criteria, and content. Mean and standard deviation were applied for the quantitative data analysis. Content analysis was applied to qualitative data. The official study employed multiple regression and correlation analysis. The employee training was found to have significant and positive contributions toward project sustainability, according to the study. The study concluded that team member training significantly contributes to the sustainability of the SGR project. A well-trained workforce is a cornerstone of project sustainability, as it guarantees operational effectiveness and congruence with the long-term objectives of the project. Policymakers should make sure that national frameworks that prioritize ongoing worker training and capacity building, especially for infrastructure projects, are developed in light of the study's findings and conclusion.

Keywords: Employee Training, Project Sustainability.

Title: EFFECT OF EMPLOYEE TRAINING ON THE SUSTAINABILITY OF THE STANDARD GAUGE RAILWAY ROJECT IN KENYA

Author: Muteti Cosmas Makenzi, Dr. Morrisson Mutuku

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 71-77

Research Publish Journals

Website: www.researchpublish.com

Published Date: 07-April-2025

Abstract: Numerous challenges arose in the administration of the fund. These included various legal disputes that disrupted the fund's operations, unfinished projects falling under decentralized functions that were no longer eligible for funding under current legislation, and insufficient technical expertise for efficient management at the Constituency Committees and Project Management Committees level. Furthermore, discrepancies between initiated development projects and the capacity to implement them were observed. Therefore, this research aimed to explore the influence of project leadership on the implementation of NG-CDF projects in Igembe South Constituency, Meru County, Kenya. An explanatory research design was employed, concentrating on five NG-CDF projects implemented by the Igembe South Constituency over the past five years (2018 – 2022). The study involved 55 participants, including 10 project supervisors and 45 project team members, due to the limited overall population. Primary data was collected through surveys, which were initially piloted with eight participants from the Igembe North Constituency to assess content validity. The reliability of the questionnaires was evaluated using Cronbach’s alpha. Qualitative responses to open-ended questions were analyzed through thematic analysis, while quantitative data was examined using descriptive statistical methods such as frequencies, percentages, means, and standard deviations. Additionally, an inferential analysis was conducted using multiple linear regression and the Pearson correlation coefficient. The results were presented through tables and figures. The findings indicate that effective project leadership is crucial for successful project implementation, with positive feedback from team members highlighting the significance of fostering committed teams and ensuring projects are completed on time. The study recommends that  for project managers and leaders to participate in ongoing training focused on cultivating vital leadership abilities to improve the execution of projects, such as strategic decision-making, conflict resolution, and team motivation.

Keywords: Project Leadership, Project implementation.

Title: INFLUENCE OF PROJECT LEADERSHIP ON THE IMPLEMENTATION OF NG-CDF PROJECTS WITHIN IGEMBE SOUTH CONSTITUENCY, MERU COUNTY, KENYA

Author: Kaithia Jolland Kiriinya, Dr. Morrisson Mutuku

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 64-70

Research Publish Journals

Website: www.researchpublish.com

Published Date: 07-April-2025

Abstract: English for Specific Purposes (ESP) has become as a corner stone of Teaching English as a Foreign Language at the post-secondary school level in the modern world's academic and professional contexts. ESP courses have been developed traditionally relating to well-known frameworks—like Hutchinson and Waters' learner-centred approach, Dudley-Evans and St John's principles, and ' focus on discipline-specific language. Although these models have been highly influential in classroom practice, they sometimes fall short in preparing students for the 21st-century world by not fully addressing digital capability, critical thinking, and working across disciplines.

This study proposes a new framework for ESP in post-secondary school education. The new model goes beyond language instruction alone—it includes a more thorough needs analysis that covers linguistic competences and also essential soft skills, such as intercultural communication and digital literacy. The system is based on pillars of genuine, continuously evolving content and a framework that adapts to emerging professional trends. By doing so, it aims to reform curriculum design, teacher development, and institutional policy to better prepare students for the networked, dynamic workplaces of the modern days.

Keywords: ESP Frameworks, Teaching English, post-secondary school.

Title: ESP Frameworks in post-secondary TEFL: Meeting field specific Demands

Author: Abdullah A A Ahamad, Abdulaziz A H A M AlMazidi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 50-63

Research Publish Journals

Website: www.researchpublish.com

Published Date: 07-April-2025

Abstract: The advent of artificial intelligence (AI) in the realm of social commerce has precipitated a paradigm shift in consumer behavior, particularly within the context of emerging economies such as Vietnam, where digital transformation is accelerating at an unprecedented pace (Nguyen et al., 2022; Tran & Le, 2023). This study delves into the multifaceted influence of AI-powered search and recommendation mechanisms on consumer attitudes, decision-making processes, and trust dynamics within the rapidly evolving digital commerce ecosystem (Huang & Rust, 2021; Li et al., 2023). Employing a robust mixed-methods research design, the investigation integrates a quantitative survey (n = 300) with qualitative in-depth interviews (n = 30) to rigorously examine six pivotal dimensions: AI-mediated information quality, entertainment-driven shopping experiences, the personalization paradox, algorithmic reliability, social influence, and interactivity (Zhang et al., 2022; Wang & Kim, 2023). Advanced analytical techniques, including Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM), were employed to dissect the intricate relationships between AI-driven engagement and key consumer behavior outcomes, such as decision autonomy, trust, and purchase intentions (Hair et al., 2021; Kline, 2023). The empirical findings underscore the profound impact of AI-driven social commerce on consumer psychology, offering novel theoretical insights into the interplay between algorithmic decision-making and consumer trust in emerging markets (Gefen et al., 2023; Kumar et al., 2022). Furthermore, the study provides actionable strategic recommendations for e-commerce platforms aiming to refine AI-based recommendation systems and enhance personalization frameworks, thereby fostering greater consumer engagement and loyalty in culturally nuanced environments (Venkatesh et al., 2022; Dwivedi et al., 2023).

Keywords: Social commerce, artificial intelligence, consumer trust, algorithmic decision-making, digital transformation, Vietnam, purchase intention, consumer psychology, emerging markets, personalization paradox, algorithmic reliability.

Title: The Impact of Social Commerce Driven by Trends and Technologies on Online Shopping Attitudes and Behaviors toward AI Search for Brands and Product Comparisons in the Age of Digitalization in Vietnam

Author: Nguyen Thanh Tri

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 40-49

Research Publish Journals

Website: www.researchpublish.com

Published Date: 07-April-2025

Abstract: Disaster response teams increasingly rely on trained dogs in Urban Search and Rescue (USAR) operations, particularly in South Africa, where disasters are frequent and diverse. This study examines the roles, training, deployment, and effectiveness of disaster dogs within South African search and rescue operations, aiming to address existing knowledge gaps and identify areas for further research.

Key findings emphasize the critical role of canine units in enhancing South Africa’s disaster response capabilities. They demonstrate the potential for international deployment through standardized training and classification but highlight the current lack of legislative mandates and national protocols for integrating canine units into disaster response frameworks. The study recommends that the National Disaster Management Centre (NDMC) and the South African Police Service (SAPS) lead efforts to establish and manage dedicated canine units at both provincial and national levels.

Despite the proven effectiveness of K9 Search and Rescue teams, challenges such as inadequate funding and training persist. Comparisons with international best practices reveal opportunities for improvement in South Africa’s programs. The study concludes that K9 Search and Rescue is a vital asset to disaster response in South Africa, capable of improving search outcomes and response times. Recommendations include the development of enhanced training programs, increased funding, and further research into their long-term impact. Future studies should focus on creating standardized training protocols and bolstering governmental support to optimize the role of K9 units in disaster management.

Keywords: K9 search and rescue, South Africa, disaster response, canine training.

Title: An exploration of K9-assisted approaches as a component of Disaster Response

Author: Morne Mommsen

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 25-39

Research Publish Journals

Website: www.researchpublish.com

Published Date: 05-April-2025

Abstract: English language is an essential subject in the Kenya school syllabus as it is the standard language of instruction in most subjects in the school curriculum. This study was driven by the issue of insignificant performances among students. Its aim was to investigate students' success motivation as correlates of English language performance. The focus was specifically on form three students in Embu County, Kenya. The objective was to find out the relationship between students’ achievement motivation and English language performance. This research was anchored in the achievement motivation theory by McClelland and Atkinson (1958) and a correlational research design was used. The study targeted form three students who were to sit for their KCSE examination in 2021, from a total of 50,675 students in 189 public schools within the county. In the first stage, the study employed simple random and stratified sampling to select 17 schools out of the 189 public secondary schools in Embu County and the study used Sadven’s SP Profile (1975) in data collection. A preliminary pilot study was conducted on 26 students, a sample similar to the study's sample to determine the viability and reliability of the study instruments. The study found that students with high achievement motivation studied regularly and had good language skills, resulting in good performance in English. The findings also showed that male and female students differed significantly in achievement motivation. The main recommendation was that students with high achievement motivation should study regularly and productively, taking every opportunity to perfect their language skills to enhance good performance in English.

Keywords: Students’ Achievement Motivation, English language, Performance.

Title: STUDENTS’ ACHIEVEMENT MOTIVATION AS A CORRELATE OF ENGLISH LANGUAGE PERFORMANCE AMONG FORM THREE STUDENTS IN EMBU COUNTY, KENYA

Author: Mary Calmen Mugane, Dr. Tabitha Wang’eri, Dr. Samuel Mutweleli

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 17-24

Research Publish Journals

Website: www.researchpublish.com

Published Date: 05-April-2025

Abstract: The integration of the four skills of the English language—listening, speaking, reading, and writing—has long been a cornerstone of effective language teaching. With the advent of Artificial Intelligence (AI) in education, there is a growing interest in how these skills can be taught and enhanced through AI-driven platforms. This research paper explores the integration of the four skills of English language learning within AI teaching environments. It examines the theoretical underpinnings, current practices, challenges, and future directions of AI in language education. The paper concludes that while AI offers significant potential for personalized and adaptive learning, the integration of the four skills requires careful consideration of pedagogical principles, technological capabilities, and learner needs.

Keywords: Artificial Intelligence (AI), AI-driven platforms, pedagogical principles, technological capabilities.

Title: The Integration of the Four Skills of English Language in AI Teaching

Author: Ibrahim Alajmi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 12-16

Research Publish Journals

Website: www.researchpublish.com

Published Date: 03-April-2025

Abstract: This article reports an exploration of the use of video-based learning platforms in flipped classrooms for teaching the English language. The flipped classroom model has emerged as an innovative model where learners are exposed to video-based instruction before attending classes to optimize the learning time dedicated to active and interactive work. Based on reviewing existing strategies for designing successful video-based flipped environments, this study identifies the points involving more engagement of students, personalization of learning, and better understanding. Embedded within the current state-of-the-art pedagogy, the paper debates how instructional video helps the development of deeper understanding and engagement, according to communicative and action-oriented teaching. Significant findings highlight the instructional video design, embedded with questions, is assumed to support learning and link out-of-class and in-class activities. The paper thus concludes that flipped classrooms, within video-based pedagogies, present significant potential for learners but raise various challenges in their application, including equity of access and motivation. Implications are drawn from the literature available, providing a platform for developing a framework for a new approach to teaching English, technology-enhanced and flipped pedagogies.

Keywords: video-based learning platforms, classroom model, English language, innovative model.

Title: Flipping the English Language Classroom with Video-Based Learning Platforms

Author: Badour Nasser Al-Muqaiseeb, Manal Hassan Ibrahim

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 2, April 2025 - June 2025

Page No: 1-11

Research Publish Journals

Website: www.researchpublish.com

Published Date: 03-April-2025