Abstract: In recent years, with the popularity of computers and the improvement of the Internet's functions, the choice of people on the Internet is increasing. According to 15 years of statistics, Ali trading volume exceeded 3 trillion yuan, the Jingdong trading volume exceeded 400 billion yuan, online shopping has become a mainstream way of shopping. Never leave home can buy goods from all over the world, and as a result of eliminating the need for the store rent, twists and turns of the channel of replenish onr's stock, a lot of artificial cost expenditure, and from time to time will have "spike", "buy" and other activities, network commodity prices than the store has very big advantage. But store the biggest feature is the commodity experience, can give consumers a the most intuitive feeling, also returns is also more convenient. So, for consumers, the shop and the store has a different degree of risk, thus, the shop and store operators can be for their own advantages and disadvantages to take some effective measures.
Keywords: physical store shopping online shopping risk perception.
Title: A comparative Study of Online and offline Consumer Shopping Perceived Risk in Clothing Purchasing
Author: Li Na You, Qiao Ming Li
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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