Abstract: The ultimate objective of this paper is to propose an online platform that connects patients, doctors, and pharmacies through a web-based platform. With the progress of life and new technologies, and the hectic life that people live, this platform will provide many advantages to its different categories of intended users. The services of the platform mainly focus on elderly patients, caretakers, doctors, pharmacists, and hospitals. eHealtcare4U is a conceptual business model that provides real solutions to sick and healthy people. Healthy people by preventing them from sickness and ill people by giving them the ability to search for the medicine prescribed by doctors and deliver it to them. Also, we help people who want to get the drug or any medical product that is difficult to understand or not available in hospitals and pharmacies around them to help them live with good Health and Well-being. The Design Thinking methodology is adapted for this paper which is to understand the critical problems, ideation of possible solution options, validation of solution options by customer segments, and to suggest a conceptual business model and solution. This includes conducting a literature review and benchmarking, conducting interviews using the business modelling tools, i.e. the nine blocks of Business Model Canvas (BMC), Value Proposition Canvas (VPC), Environment Map (E.M.), and Strategy Canvas. This paper offers a validated conceptual business model of a digital platform, with a focus on enhancing the experience of patients, busy working and healthy people to get medical products from pharmacies or hospitals, and doctors, pharmacists to speed up the process of prescription of patients to understand what need at the soonest possible time in real-time communication and transactions through the platform.
Keywords: Well-being, SDG3, Medicine, doctors, pharmacists, hospitals, Healthcare, patients, digital platform business model.
Title: A Conceptual eHealthCare4U Digital Platform Business Model: Ensure healthy lives and promote wellbeing for all ages of Healthcare and including prevention & cure
Author: Issa Mahamat Issa Ahmat, Gaber Amer Abdullah Saleh Yahya, Tengku Ebar Syarif Hamzah, Abdul Rahman bin Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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