Abstract: In the modern era of globalization, consumers are also aware of environmental issues like global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular importance in the modern markets. And has emerged as an important concept in India as in other parts of developing and developed world, is seen as an important strategy of facilitating sustainable development.
In the emerging world the concept of pollution free activity is given more important in the entire sector and all stages. The environmentalists are targeting industrial sectors as the major contributors for depilating natural recourses and environmental distribution. Hence, both production marketing division and industries are stressed more to take utmost care in these areas along with fulfilling the market demands.
“To overcome these difficulties as a new concept has born in the present globalised world where production, consumption and also marketing of the products can be carried effectively insuring environmental safety, this concept named as green marketing”.
In this paper will attempts to introduce the concept of green marketing, meaning, need and importance of green marketing and also examine some reasons that make the organization interested to adopt green marketing philosophy, explaining challenges that organization may face to implement green marketing.
Keywords: Green marketing, green myopia, Eco-friendly, environment safety, green products, green marketing mix.
Title: A CONCEPTUAL SYUDY ON CHALLENGES & OPPORTUINTY OF GREEN MARKETING IN DEVELOPING COUNTRIES
Author: Mr.Ankit Katiyar, Mrs.Nikha Katiyar
International Journal of Management and Commerce Innovations,
ISSN 2348-7585 (Online)
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