Abstract: Social media create a new web society where people have to follow some rules and regulation. Social networking sites are widely attracting the attention of people all over the world. It is also emerging as a subject of deep and thorough research. Social network sites may be defined as web based service that allow individual to construct a public or semi-public profile within abounded system articulate a list of other user with whom they share a connection and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site (Boyd, Ellison, 2007). This study is an attempt to examine the advertisements in top social networking sites of India. In today's technology driven world, social networking sites shape individual's social life with easy connectivity to friends and other people of the global society. Hence, advertising on social networking sites is a great way to promote both services and products offered by an organization, institution or a company. Researcher has adopted content analysis method to identify the total number of advertisements, categories of advertisement and manner of presentation of these advertisements in social networking sites. This study identifies that all websites carry both still and moving advertisements and that the maximum number of advertisement on these sites are product ads.
Keywords: Social Websites, Content Analysis, Online advertisements
Title: A Content Analysis Online Advertisements on Social Websites
Author: Manju Kataria
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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