Abstract: This study explored into the profile of the identified successful entrepreneur in his chosen business; the characteristics of a successful entrepreneur attributable to his success in terms of: a. Financial Management, b. Marketing Management, and c. Management in general: and his strategies to overcome internal and external factors affecting the business. Mr. Anthony Boaging was the chosen entrepreneur, as he seemed to epitomize the entrepreneurial attributes that are expected of their kind. In relation to the questions that were studied, the researchers used the descriptive qualitative design, using a case study approach. He started his business with a borrowed capital. Then in 1992, a baker from La Union offered to sell all his baking equipment. Mr. Boaging is an entrepreneur with a big heart. His calculation for success is through this formula: 3H+I+D+S=SUCCESS and where 3H stands for Honesty, Humility, and Hard work; I is Interest, D is Dedication and S is Smile. Strategies employed to overcome external and internal factors are continuous innovation of product, maintaining prompt service, maintaining the quality of the product, managing change, embracing risk such as competitors through facing them legally but maintaining moral and good relations. It is recommended that the results of this study be published to serve as inspiration for new entrepreneurs and to be used as a reference in the curriculum of any business course in the college. Moreover, researches have to be conducted to look into the stories of successful entrepreneur in the province.
Keywords: Entrepreneur, Successful entrepreneur, businessman, Manager.
Title: A Profile of a Successful Entrepreneur
Author: C.L. Codod
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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