Abstract: Electronic medium has become the latest paradigm in the world. Mobile technology is a part of electronic medium and is the most pervasive communications technology in today’s generation. There has been tremendous growth in wireless technology in the last decade. This advancement has changed people do business in mobile environment (M-Business). M-commerce is one of the biggest things that have taken the business by storm. M-Commerce is an extension of electronic commerce (E-Commerce). The term m-commerce is short for mobile commerce, and promises to allow shoppers to purchase goods and have services using mobile phones, wearable PCs, personal digital assistants and other hand held devices that have operate with Internet access. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer’s way of doing business has undergone sea change by the use of mobile. Many companies started using mobile for doing business; financial sector, Telecom sector; Banking and Real Estate are some of the sectors using mobile commerce. M-commerce tools and its services are growing at a much faster pace in this digitized world and in the same way it bring challenges for both individuals and society. This paper is intended to bring out the facts about the feasibility of m-commerce today its growth & the strength and opportunities, the weaknesses and threats lying ahead. This paper has been organized through the category in which, in the first part is to defining the E- Commerce and M-Commerce. The Services Available in M-commerce has been discussed in second section. The third section finds out the benefits and drawback of M-commerce industry in India. And next section has investigated how M-commerce makes life easy in today’s world i.e. SWOT Analysis, and finally, in the last part, the conclusions of this paper are presented.
Keywords: E-commerce, M-Commerce; Services; SWOT Analysis.
Title: A Review of SWOT Analysis of M-Commerce in India
Author: Ms. Swati Jain
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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