Abstract: The paper attempts to explore Corporate Social Responsibility (CSR) practices particularly in the context of rural development, what CSR initiatives taken for development of rural areas and how the Corporates implement their CSR initiatives as a part of their business strategy. Here we will also see the impacts of CSR actions on the socio-economic development of rural people. We will study the CSR practices of Mudra Fashions & Lifestyle in the context of rural development. The methodology of the present study relied on the web-based research, review of print literature and visit to the selected sites to witness CSR practice. The paper is based on the study that social responsibility is regarded as an important business issue of Indian companies whatever may be its sector or business goal. Therefore, CSR actions have positive impacts not only on development of rural community but also in their business.
Keywords: CSR, Rural Developments, Socio-economic development, business strategy.
Title: A Study of CSR Practices in Aditya Birla Group
Author: Rashida Hasan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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