Abstract: Aristotle said, “Media is the means of catharsis and is must for normal living”. Media is considered as "mirror" of the modern society. In fact it is the media which shapes our lives, rules our thoughts even our opinions and judgments are drawn and decided by media. On one hand where media is busy getting into our nerves, playing with our minds by setting our opinions on some major issues, the question arises here is whether media itself follow any norms? Does it consider any of its responsibility towards the society? Media communicates the several CSR practices of corporate, highlighting their achievements, show off their lack backs but is media itself having any sense of social responsibility or it has just constrained itself on others ‘yet to be done’, list? In this study we will try to answer all these questions about the media industry. Our study will be based on 3 different television media channels and on their CSR efforts.
Keywords: CSR, Media, Sony, Zee, Star Plus.
Title: A Study of Impact of CSR Practices in Media Industry
Author: Rashida Hasan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
