Abstract: The Indian stock market is the oldest stock market in Asia. The individual investor plays an important role in the stock market because of the big share of their savings are invested in the country. The investors’ decision is always based on risk and return relationship. An individual invests in the stock market at high risk because he/she tends to look at the higher possible return from the investment. The behavioural finance considers attempt to understand how emotions and cognitive errors influence individual investors’ behaviour. The study attempts to understand the behaviour of individual investors in Indian stock market, specifically their attitude and perception with respect to the stock market. The objective is also to identify the preferred source of information influencing investment decision and to access the psychology of investors in different market situations. The research is descriptive in nature. The sources of information are both primary & secondary. The sample comprises of 150 equity investors of Bharuch District. There will be the positive relationship between market condition and decision making of investors with respect to Indian stock market.
Keywords: Indian stock market, Individual Investors.
Title: A Study of Individual Investors’ Behavior in Stock Market- With Special Reference to Indian Stock Market
Author: Krutika Mistry
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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