Abstract: Bancassurance simply means selling of insurance products by banks. This is a system in which a bank has a corporate agency with one insurance company to sell its products. The present study focus on the bank employee’s perception to bancassurance.
Keywords: Bancassurance, Banking Industry, Insurance Industry.
Title: A Study on Bank Employees Perception to Bancassurance
Author: ASHISH C PIUS
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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