Abstract: India is one of the fastest growing economy throughout the world. The telecom sector and its services have been recognized as an important tool for socio-economic development for a nation. The mobile phone sector in India has become very popular nowadays. Its growth is so prodigious that it has crossed most of the industries. The reason for the growth of this sector is consumer involvement as a human being spends most of his time interacting with others. The consumer buying preferences are rapidly changing and this result to change in the customer behaviour for a product. The study revealed that favourite feature in smartphone for middle-aged consumers is internet browsing. . It is found that middle-aged consumers are influenced by advertisement on the internet while purchasing smartphone.
Keywords: Consumer Behaviour, Smart phones, Middle aged consumers, Advertisement, Phone sector, Telecom sector.
Title: A Study on Consumer Buying Behaviour of Smart Phone among Middle Aged Consumers with Special Reference to Kerala
Author: Mini T.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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