Abstract: In the Indian scenario both men and women are going for employment not only to meet their financial demand but also to live with comfort. As a result, the needs and wants of the people have increased. In the recent years, many manufacturing companies have diversified their business activities to meet both the needs of the household and industrial users and there by introducing lot of new technologies in the automobile sector. In automobile sector the car is very essential for today’s generation. Reliability, modern style and economy are demanded by the mass segment, while convenience is the important feature for the emerging segment seeking the power and pleasure of riding a car. The manufacturers are responding to these Consumer needs with the introduction of new models with innovative technology in different varieties.
Keywords: Primary market, benefits and demerits, costs, extent literature review.
Title: A STUDY ON CONSUMER SATISFACTION TOWARDS AMT CAR WITH SPECIAL REFERENCE TO ERODE CITY
Author: Assistant Professor N.Vijayalakshmi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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