Abstract: Indian health drinks market is one of the fastest growing markets in the world. India has the second largest population in the world, with diversified food habits. Such a vast population and diverse eating habits make India one of the most attractive retail destinations across the globe. Increasing purchasing power, changing lifestyle, growing nuclear families and influence of western culture are the key drivers of the Indian food and drinks market. Universally, in bringing up their children, mothers attach a lot of emotional importance to nourishment. There is an ever-growing need for nourishment and energy in today’s fast-paced world.
Keywords: Health drinks in Indian Consumers.
Title: A Study on Consumer Satisfaction towards Branded Health Drinks with Special Reference to Tiruvannamalai District
Author: Dr.P.Ramalingam., P.Suresh
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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