Abstract: The behaviors of the consumers in the services sector have been changing radically during the most recent quite a while. The reason is all services firms have enhanced their existing systems and concoct innovative plans to pull in the new demographic and gain the customer reliability. Therefore, such as banking and telecom industry, insurance industries need to study their customers and their changing behaviors. The simple idea of the insurance business requires knowing wellbeing histories, life histories, recipient information and more about the statistic profile of the imminent customers. In the post progression of insurance showcase in India; one factor that adds to the general execution of insurance players is Customer Relationship Management (CRM). Because of the increase in number of insurance players and rising awareness along with customers about various items, organizations in the insurance sector understand the significance of CRM. CRM consent insurance sectors to authorize the marketing divisions to recognize and focus on their best customers, oversee marketing efforts with clear objectives and goals, and create quality leads for the business group. In this paper, creator endeavors to break down the impression of customers and employees of insurance organizations and their CRM practices and likewise the study includes understanding how well do they deal with their Customer Relationships and to study how empowered are the employees of the organization to deliver superior service. The information gathered for the study is simply on auxiliary premise gathered from different course books, diaries like IRDAI diary, visited libraries for gathering information.
Keywords: Customer Relationship Management, awareness about CRM activities (practices) of the insurance sector, Customer Behavior, Insurance Sector.
Title: A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN INSURANCE SECTOR WITH SPECIAL REFERENCE TO TAMILNADU
Author: Dr.V.RAMESH KUMAR
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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