Abstract: The quality of service has become an important aspect of customer satisfaction. Customer satisfaction consists of different dimensions and service quality is known as an important factor as the most studies revealed that a close relationship between customer satisfaction and service quality exists. In this study, data is collected through questionnaire, convenience sampling method is used. Chi-Square analysis is used to test the hypothesis. The respondents are from Madurai district.
Keywords: Customer Satisfaction, Customer loyalty, Life Insurance Policy.
Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS LIFE INSURANCE POLICIES WITH REFERENCE TO RURAL AREAS IN MADURAI DISTRICT
Author: Dr.M.Ravichandran, T.Sindhuja
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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