A Study on Customer’s Satisfaction towards Banking Services of State Bank of India in Kanyakumari District

Aby Abdul Rabb

Abstract: The purpose of this research article is to evaluate the customers’ satisfaction towards the banking services rendered by the SBI in Kanyakumari District. The author conducted a literature search on banking services of SBI interviewing of its 150 customers and thoroughly scrutinized how it caters to the banking needs of the inhabitants of Kanyakumari district. The study also focused on various factors that determine the customers’ satisfaction like employees’ behaviour, banking services, banking performance, infra- structure facility, loan oriented services and other value added services. Analysis was made by using various tools like percentage Analysis, Chi- Square Test and charts. The result showed that there is a significant relationship between the variable of customer satisfaction and banking services of the SBI and the customers have a medium level of satisfaction. The SBI could consider the researcher’s suggestions in order to alleviate its reputation and customer satisfaction.

Keywords: Customer satisfaction, Banking Services and services of SBI.

Title: A Study on Customer’s Satisfaction towards Banking Services of State Bank of India in Kanyakumari District

Author: Aby Abdul Rabb

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 2, Issue 2, October 2014 - March 2015

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A Study on Customer’s Satisfaction towards Banking Services of State Bank of India in Kanyakumari District by Aby Abdul Rabb