Abstract: Internet has converted whole world into a global village which has reformed communications, enabling individuals and companies to beat geographical and time limitations, which thus enables customers and organisations to associate far and wide whenever. Web based life is one of the online stages where individuals effectively associate with others, share thoughts, data and feeling which is popularly termed as social media. With the increasing usage of this virtual world, it is now presumed as effective marketing tool by companies where they can easily find online communities of users. To get benefit out of this virtual pool hospitability industry is taping customers with its attractive visual arts. As this industry is totally based on innovative marketing tactics which can invite more and more enquiries. This research helped to know the level of impact of these online advertisements on social media users. Also analysed the key factors in virtual arts which plays an important role in customers decision making.
Keywords: Social Media, Marketing, Impact, Hospitality industry, Social Media Users.
Title: A study on effectiveness of social media marketing in hospitality industry
Author: Deepa Khatwani, Gautam Bhut
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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