Abstract: Shopping pattern refers customs, habits, and transactions etc., of a consumer at the time of buying / consuming a product/service. These differ from person to person, time to time and so on. The following section deals with the shopping behavior of the 400 selected consumers of the FMCGs. Every variable has sub divisions and they have been shown with frequency and relevant percentages in the following table.
Keywords: Shopping pattern, FMCGs Brand, Sales Promotion.
Title: A STUDY ON EMPIRICAL STUDIES ON SHOPPING PATTERN OF THE CUSTOMERS IN RESPECT OF SALES PROMOTION
Author: Dr. J .SASIREKHA
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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