Abstract: The purpose of this paper is to study the factors influencing the consumers while selecting cab services. The dependent variable is ‘coupon redemption behavior’ and independent variables are innovativeness and price consciousness. The relationship between dependent and independent variables are empirically verified through statistical methods. The statistical tools like correlation, regression and descriptive statistics are used for data analysis. It is found from the study that consumers are interested to redeem coupons while selecting cab services. It is also revealed from the study that consumers are comfortable to redeem coupons through mobile apps while booking cab services.
Keywords: Innovation, coupon redemption, cab services, price consciousness, consumer behavior.
Title: A Study on Factors Influencing the Consumers in Selection of Cab Services
Author: Dr. P. Kishore Kumar, Dr. N. Ramesh Kumar
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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