Abstract: Stock market is a place where stocks are subscribed and traded. A share of company believed by an individual (or) group, companies raise capital by distributing stocks and enable the stock owners to partial ownership of the corporation. A Securites is any financial instrument that has a core value including equity, bonds, debentures. The investment choices are generally based upon the following factors, Liquidity, Return on investment, Safety, Management active involvement. The main purpose of this paper is to find the factors influencing the investment decision making in stock market.
Keywords: Investors decision making, Indian stock market, Factors influencing, Accounting Information.
Title: A Study on Factors Influencing the Investors’ Decision Making in Stock Market with Special Reference to Indian Stock Market
Author: Mrs. B. Kishori, P. Dinesh Kumar
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
