Abstract: Long gone are the days of procuring items from highly sophisticated retail outlets as with the Development of e-commerce, consumers have found it really comfortable to buy their Requirements both large and small, online. Electronic commerce, affectionately known as the e-commerce, is the trading of goods in a stimulated online world. The virtual world of e- commerce helps in providing an ease of access that did not exist a few years ago. E- commerce had grown up on a global scale crossing all expectation of the trading society.
Major aim of this growth is the ultimate satisfaction of the consumer groups who are to be targeted. This paper discusses about the changes in consumer behaviour due to the lately trending of e-commerce. The brief review is mainly dependent upon customer psychology. As said in the commerce background, customer is the king of the market. So the psychological factors affecting consumers are of great significance and value to the sellers. Mainly identified factors that reflected from our study can be generalized as perception, motivation, learning, attitude, beliefs and so on. A market oriented marketer must take into consideration these psychological factors while undertaking the strategic marketing Decisions to enhance their own growth.
Keywords: E-Commerce, consumer loyalty, e-retailers, consumer behaviour, commerce.
Title: A STUDY ON IMPACT OF CONSUMER PSYCHOLOGY IN ECOMMERCE
Author: Philip Sam Tharakan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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