Abstract: Since ages social media has attracted generations all over the world by its innovative cluster due to its several applications and uses. The main reasons why a consumers / producers like to use them is due to its user friendly nature and innovativeness and the knowledge economies that it carries. Social media has strong potentialities to convert conventions into practicalities and for a producer a friend in need. Marketing and branding through social media is a very good investment which has consistently increased in value and thereby considered as a safe and secure investment. One of the traditional strengths of social media is that it has always been a hedge against inflation. Social media has done a remarkably good job in spite of beating inflation for centuries. According to the survey it can be summarized that social media helps in diversification of portfolio, product and brand. This is because the price of social media on demand and supply conditions in the world markets moves differently from product planning in India. Therefore, Social media tends to move differently from other Via media marketing strategies and it may hold its value even when other diversifications are performing poorly. Thus, an investment in social media earn smoother returns in simple terms, this means not putting all your financial eggs in one basket.
Keywords: Marketing and branding, diversification of portfolio, Social Media Tools.
Title: A Study on Impact of Social Media Tools for Event Marketing
Author: Dr. S. Soundar Rajan
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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