Abstract: The Indian automotive industry is going through one of its worst slowdowns of the last two decades with inventory pile up, job losses and companies failing to generate interest amongst buyers despite offering discounts and updating their current offerings with updates. Recently, Finance Minister Nirmala Sitharaman on the topic of the slowdown in the industry mentioned that there has been a change in the mindset of people as millennials don’t’ want to commit towards the EMI of an automobile and instead prefer using cab services like Ola or Uber. The study aims to analyses whether the rise on TNCs has influenced the millennials residing in Ernakulam to prefer online cabs rather than owning a private vehicle. The paper also discusses the insight of the consumers about transportation network companies. An attempt has been made to look into the fact that to what extent the young force depends upon the online cab services like Uber and Ola and whether such dependence has caused a downfall in the automobile sector in Kochi.
Keywords: Indian automotive industry, worst slowdowns, transportation network companies.
Title: A STUDY ON IMPACT OF TRANSPORTATION NETWORK COMPANIES ON BUYING BEHAVIOR OF MILLENIALS TOWARDS AUTOMOBILE SECTOR
Author: Philip Sam Tharakan, Ardra C Michael
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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