Abstract: The study reveals that the awareness about insurance is low. Insurance companies should reach out to those who are uneducated and the lower age group people, by awareness campaigns like radio and television advertisements. The insurance companies should concentrate more on improving their services. The real growth in life insurance will occur when customers realize the true value of life insurance beyond tax saving. The awareness of insurance as a long term saving should be created both by the government, among the uneducated, low income group and the households having more earning members.
Keywords: Insurance, Awareness, Rural Area.
Title: A STUDY ON INSURANCE AWARENESS IN RURAL AREA OF BARDOLI REGION
Author: Shivani Patel, Vivek Ayre
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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