Abstract: This study deals with the preference of the investors’ to identify the better investment avenues available. The investment strategy is a plan, which is created to guide an investor to choose the most appropriate investment portfolio that will help them to achieve their financial goals within a particular period of time. By increasing personal wealth, investing can contribute to higher, overall economic growth and prosperity. Specific types of investments provide other benefits for the investor, corporate as well as the society. The investors are very much aware about the risk, return and safety of the principle of the investment. The mantra of the investment is “Prevention is better than Cure” which is expected with more income but less risk.
Keywords: Investment Avenue, Investor, Investment decision.
Title: A STUDY ON INVESTOR’S PREFERENCE TOWARDS DIFFERENT INVESTMENT AVENUES SPECIFICALLY IN BARDOLI REGION
Author: Vidhi Makwana, Vivek Ayre
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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