Abstract: How and where the people invest their hard-earned money is an important decision. Investment is the application of money for earning more money. The investment basically refers to the buying of a financial product or any valued item with anticipation that positive returns will be received in the future. People are earning, but they do not know where, when and how to invest their funds or money earned by them. A proper understanding of money, its value, the available investment avenues , various financial institutions providing the facility of investments, the rate of return/risk, etc., are very important to successfully manage one’s finance for achieving future goal .The study basically focuses on the various investment avenues available to the investor, factors considered for investment. The study is based on using a structured questionnaire. Many people are not willing to take risk for their funds, so many prefer to invest in bank deposits, insurance, post office saving etc. Many of the people are not aware about how to make an investment in share market, equity etc. “No pain no gain” it is the golden principle of investment management. People now days are not ready to bear risk, but at the same time more risk leads to more profit. Investors cannot avoid risk but they can minimize the risk by investing their money in various types of investments so that they can get a moderate profit. This study basically provides awareness among people about various investment avenues available to them and what factors they should consider before making an investment.
Keywords: Investments avenues, awareness, savings, investor.
Title: A STUDY ON PREFERRED INVESTMENT AVENUES AMONG THE PEOPLE AND FACTORS CONSIDERED FOR INVESTMENT
Author: Ashly Lynn Joseph, Dr. M. Prakash
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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