Abstract: This article intends to find whether the age and gender of the person has an influence on consumer behavior. The present study comprises a sample from Pune in India. It tries to find out people’s interest about environment, when ‘green’ has become the buzzword. Pune being an economically well developed city has also emerged as an education hub. This research study aims to be of help to marketers to sell their green products to the consumers, by helping them to identify the profile of the Green Consumers.
Keywords: Age, Gender, Green products.
Title: A Study on Purchase of Green Products in Pune
Author: Dr.Avinash Sahurkar, Yogesh Raut
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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