Abstract: The advent of latest ways that of searching, like on-line transactions, mastercard payments, and client cards, has prompted retailers to think about the worth of client loyalty within the face of world competition. As a result, analysis should think about the retail sector's evolving position and its competitive international market. The underlying model of a 5 dimensional retail service quality scale This study used dimensions to assess the impact of service quality on client loyalty within the retail sector in Trichy, with client satisfaction serving as a negotiant between these variables. client satisfaction may be improved by up service quality, in line with the results. Physical issue, efficiency, personal interaction, and different service quality dimensions play a big role during this equation.
Keywords: service quality, customer loyalty, customer satisfaction.
Title: A STUDY ON RETAIL SERVICE QUALITY AND Its IMPACT OF CUSTOMER LOYALTY IN FMCG’S IN RETAIL STORES AT TRICHY
Author: Dr.M. Robinson, vignesh M
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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