Abstract: The Aim for conducting this research is to study how the fashion industry has adapted the various Indian Folk Art traditions and the consumer behaviour towards it. This vast area of cultured art is being divided into states, communities above 600, districts, dialects, tribes which are the main reasons to this rich diversity in art forms. Though these art traditions are a lot in number, many of them are in an extinct stage and few don’t exist. Each form has its own aesthetics and elegance. There are very few people who have the concern towards the art forms, and they come up with great plans amongst which quite a few are breathtaking. This study focuses on the development of these art forms and their impact on the fashion industry.
Keywords: Indian Arts, Culture, Tradition, Fashion Industry, Consumer Behaviour.
Title: A STUDY ON SELECTED FOLK ART FORMS WITH RESPECT TO INDIAN FASHION
Author: Sivapriya Sekar
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1226 (online), ISSN 2348-1218 (print)
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