Abstract: Companies are confronting an extreme rivalry in this powerful field of business. They are always searching for new avenues so that they can increase contact with customers and for the same they are letting no stone unturned. In such manner, the latest pattern is online shopping. The increasing pattern of computers instruction is straightforwardly corresponding to increases in online shopping. The increasing use of web by the more youthful age in Chennai provides a developing prospect for online retailers. On the off chance that online retailers realize the effects of moving Chennai customer's purchasing behavior, the association between these factors and kind of online buyers, at that point they can additionally develop their marketing strategies to change over potential customers into dynamic ones. This study tries to observe the features identified with the shopping behavior of online shoppers. Customer's shopping behavior in respect of online shopping was premeditated using varied socio-economic variables. The information was collected through questionnaire. The results of study uncover that online shopping in Chennai is considerably influenced by various socio demographic factors like age, gender, educational status and monthly income. In additional, it also assists retailers to know the drivers of customer's attitude and objective to shop on the web and customer's perceptions with respect to ease of use and usefulness. Conclusions got from the analysis can be used as useful guide for market introduction. The results of the study suggest that assessment of customer's shopping behavior can add to a better understanding of customer shopping behavior in respect of online shopping.
Keywords: Online Shopping, Shopping behavior, customer perception, customer attitude, Technology, and Internet.
Title: A STUDY ON THE EFFECTS OF MOVING ON ONLINE SHOPPING BEHAVIOR OF CHENNAI CUSTOMERS
Author: Mrs. A. VICTORIA SUBHA, Dr. J. J. JEYAKUMARI
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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