Abstract: Behavioral finance is a discipline that attempts to explain, how the cognitive errors (mental mistakes) and emotions of investors influence the decision making process. It focuses upon how investors interpret and act on information to make informed investment decisions. Investors do not always behave in a rational, predictable and an unbiased manner indicated by the quantitative models. Behavioral Finance places an emphasis upon investor behavior leading to various market anomalies. The main objective of the paper is to review the behavioral biases and analysis its effect on decision making process.
Keywords: Behavioral finance, cognitive errors, mental mistakes, rational, behavioral biases.
Title: A SYSTEMATIC REVIEW ON THE EFFECT OF BEHAVIORAL BIASES ON INVESTMENT DECISIONS
Author: Anuradha Samal, Prof. (Dr.) A. K.Das Mohapatra
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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