Abstract: The ever-evolving landscape of marketing necessitates a robust analytics platform that integrates data from various marketing channels for insightful decision-making. This paper introduces an Integrated Marketing Data Analytics Platform, a comprehensive solution designed to enhance marketing strategies through advanced analytics. The platform amalgamates data from diverse marketing sources, enabling a holistic view of campaigns, customer behavior, and market trends. Key features include cross-channel analytics, predictive modeling, and real-time reporting. This research aims to empower marketing professionals with a versatile tool that maximizes the impact of marketing efforts by providing actionable insights and fostering data-driven decision-making.
Keywords: Integrated Marketing, Data Analytics, Cross-Channel Analytics, Predictive Modeling, Real-time Reporting, Marketing Strategies.
Title: Advanced Data Extraction and Analytics Software on AWS: Revolutionizing Insights with Personalized
Author: Shivanand kumar, Pranav Kumar, Devu Yoganandhiswar Reddy
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 12, Issue 2, April 2024 - June 2024
Page No: 13-24
Research Publish Journals
Website: www.researchpublish.com
Published Date: 06-May-2024
