Abstract: Modern age is the age of advertisement and advertising has become a necessity for commercial success. The businessmen can demonstrate their commercial ability through advertisement. Advertisement is an impersonal presentation where a standard or common message regarding the merits, price and availability of product or service is given by the producer or marketer. It is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. The advertisement builds pull effect as advertising tries to pull the product by directly appealing to customer to buy it. Every part of advertising is a mode of satisfaction of human needs and wants. This paper includes the positive and negative. It also gives the information about how much the company are acting with ethical values in their advertisements and how they cheat the people in the society.
Keywords: Advertisement, Ethics, Ethics in Advertising.
Title: Advertising Ethics
Author: Preeti Sharma
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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