Abstract: Coffee shops is known to be a place where you can relax, chill, do work, study or just have a cup of coffee and as years past by coffee shops have evolved, not only coffee shops but also its consumers. The present study investigate the effect of physical ambiance on the revisit intentions of customers in coffee shops. Now that coffee shops is popular in different ages of people, the researchers aims to know what attract them the most, mainly on physical manners. Participants from three different coffee shops will take a survey and rate how does this characteristics of a coffee shop affects their revisit intentions on that place. The deeper we get to this study we understand what makes coffee shops click to the consumers to this year and years to come
Keywords: coffee shops, ambiance, physical ambiance, customer satisfaction, revisit intentions.
Title: Ambiance that Keeps You Coming Back: Exploring Customer Satisfaction and Revisit Intention in Coffee Shops
Author: Isaac Daniel Goldwayne CORONEL, Fernado BACAR, Christian Ziggen MANUEL, Marichou Fabregas Senorin
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 2, April 2024 - June 2024
Page No: 159-169
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-May-2024
