Abstract: The paper deals in obliterating the obstacles that stand in the way of one’s understanding about what ambush marketing is and entails a brief of some paragons regarding the same. It would do well for those in the marketing business to comprehend what undergoes the phenomenon of ambush marketing and how it can ethically be used, although it’s use at all is debatable in some cases which will be discussed in the subsequent paragraphs of the concerned paper. A company that doesn’t have as much revenue to spend on marketing as its competitors do, can implement such a tactic to escalate its sales. Also, the phenomenon has been used by several big brands even though they have no shortage of resources to market themselves proving that the strategy is of value and the knowledge of which can prove to be helpful for those dealing in the business world.
Keywords: ambush marketing, marketing strategy, debatable marketing strategy, examples of ambush marketing.
Title: Ambush Marketing: A Review and Examples
Author: Neha Kaushik Anand, Aditi Pant
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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