Abstract: Bathing soap are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer bath soap. This study is attempt to cover the various factors that influence the buying decision of consumers who plan to purchase and or used bath soap.
FMCG sector is the fourth largest sector in India touching everybody life’s in everyday. The FMCG goods sector is vital contributor to India’s gross domestic products . the field of consumer behavior is the study of individual, group, organization and the process is used to select, secure , use and dispose of products and services that satisfies their needs. The Indian soap industry includes about 700 companies with combine annual revenue about $17 billion and also spread all the major metropolitan cites. India per capita consumption of soap is at 460 grm. Per annum.
The Indian market capitalization of bath soap industries is 70% of India’s population resident in rural area and 50% soaps are sold in rural market. To attain this objective, a survey was developed and administered across some part of Uttar Pradesh.
Keywords: Consumer buying behavior, FMCG, Bath Soap, Demographic factors, Psychographic factors, Behavioral factors.
Title: AN EMPIRICAL STUDY OF INDIAN CONSUMER BUYING BEHAVIOR OF FMCG PRODUCTS (WITH SPECIAL REFERENCE OF BATHING SOAP),
Author: Mr. Ankit Katiyar, Mrs. Nikha Katiyar
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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