Abstract: Recent scenario retailing is main business. Recent technology and development have made retail to become more profit oriented and thus by introducing different types of retail formats, shopping mall is one of different format of retail, different type’s shops come under one roof. Now days shopping malls entry into small town like Shivamogga. So understand their expectation level and study the shopping behavior in mall and evaluate the consumer opinion in shopping mall.
Methodology: This research using descriptive method, primary data collected from structured questionnaire, sample size is 150 questionnaires, Non probability sample method under convenience sample techniques and who are visited to Bearys city centre there are considered as a sample unit. Questionnaire should match with the objectives.
Findings: Respondents like modern retail format there are really enjoyed but unfilled shops may create the difficult for consumer during shopping, consumer visit mall because of shopping purpose and food.
Result: The results indicated that new format of retailing have a future, consumers taste and preference also changed in shopping behavior. People shift from unorganized retail to organized retail and they get different shopping experience.
Keywords: Shopping Mall, Retail, Consumer, preference, Modern retail.
Title: An Evaluation of Consumer Buying Perception at Shopping Mall
Author: Dr (Hc). D.M. Arvind Mallik, Aishwarya B.S
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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