Abstract: The purpose of this paper is to critically evaluate and discuss the Myanmar Tourism Master Plan 2013-2020 (MTMP) through the sustainable tourism development paradigm. The report found that this Master Plan is fully adopted the “Responsible Tourism” approach as the main foundation of its plan. It has the same meaning as sustainable tourism, but more focus on an ethical issue that is responsibility of all stakeholders to take action to achieve sustainable tourism development. After study the Master Plan and its context, 5 aspects related to the Master Plan will be further discussed; 1) The MTMP and a style of tourism planning 2) The MTMP and a strategic integrated sustainable tourism planning 3) The MTMP and the sustainable balancing “Development First” and “Tourism First” approaches 4) The MTMP and implementation and monitoring 5) The MTMP and challenges for responsible tourism planning. This Master Plan has been visionary and well-constructed with strategic integrated sustainable tourism approach. However, it confronts with many challenges from both internal and external influences which might largely impede the implementation of the Master Plan. Then, it should continually monitor, revise and adapt to change which is continuing process. At this point, the Master Plan is considered to be one of the most advance tourism plans in ASEAN which waiting for implementation and the result of its impacts in the future.
Keywords: Transportation Infrastructure, Superstructure and Services, Finance and Investment, Concepts of Customer Satisfaction.
Title: Analysis of Customer Satisfaction for Hotel and Tourism in Yangon
Author: Nang Pin Tip, Dr. Vijit Supinit
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
