Abstract: In recent years, with the rapid social and economic development, improvement of living standards, the living demands on quality of life of consumers are increasing. Also, consumers pay more attention on food safety with the growing food safety issues. Organic concept is gradually accepted by people, and the organic agricultural products and organic agricultural are also recognized which brings the constant growth of demands of organic products. The current study aimed at the factors which affected consumption of organic agricultural products, based on the previous related studies, and focused on organic fruits and vegetables consumption. The consumers in Beijing and Tianjin are subjects of the study. Two-factor theory of Del Hawkins is used, the consuming behaviors of this region are investigated, and the factors which dominate organic fruits and vegetables consumption of consumers are analyzed. SPSS Statistics v23 is utilized in the study, and the methods of analysis include descriptive statistical analysis, factor analysis and Logistic regression analysis. The study found that in many factors which affects consumers, from the viewpoint of consumers and the knowledge of organic fruits and vegetables are most influential on consumption; the second one is personal and family factors of consumers， and among these factors, income level is most representative; price, purchase ways, purchase status and purchase purpose are not significant related on consuming behaviors. Thus, in the expansion of organic fruits and vegetables as representative of the market share of organic agricultural products, it is necessary to do more delicate promotions, increase consumers’ purchase ability, expand sales channels and market segments, and enhance monitoring of organic agricultural products market. This article gives you important guidelines for the preparation of a research paper for publication in Research Publish Journals. Basic information regarding Paper Margin, Font Face, Font Size, Table, Graphs, Figure etc. are described in this Template. The abstract is between 150 to 250 words and cannot have references in it. Abstract gives the idea of research process, and its significance in brief. This document gives you layout for preparation of Manuscript (inclusive of this abstract) and can be used as template.
Keywords: organic fruits and vegetables, consumers, consuming behaviour.
Title: Analysis of Main Influencing Factors of Market Share of Organic Agricultural Products
Author: Lixia Wang, Chao Qiu
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
