Abstract: This paper explores the role of the 4Ps (Product, Price, Place, and Promotion) in shaping customer experience and satisfaction with inverter products purchased from Electric Drive Co., Ltd. The research aims to provide a comprehensive understanding of how each element of the 4P marketing mix influences customer perceptions, purchasing behavior, and overall satisfaction. Through a case study approach, the paper analyzes customer feedback and transactional data to evaluate the effectiveness of Electric Drive Co., Ltd.'s marketing strategies. By examining the relationship between product quality, pricing strategy, distribution channels, and promotional efforts, the study highlights the factors that contribute to customer loyalty and retention. Additionally, the paper assesses how the integration of after-sales service enhances the customer experience and reinforces satisfaction post-purchase. The findings suggest that a balanced and customer-centric application of the 4Ps significantly impacts the decision-making process, with after-sales support playing a crucial role in sustaining long-term customer relationships. This study provides valuable insights for companies in the industrial equipment sector, specifically those in the inverter product market, aiming to improve customer satisfaction and competitive advantage.
Keywords: 4Ps Marketing Mix; Customer Experience; Customer Satisfaction; Inverter Products; After-Sales Service.
Title: Analyzing the Role of the 4Ps in Shaping Customer Experience and Satisfaction: A Case Study of Inverter Product Purchases from Electric Drive Co., Ltd.
Author: Zhang Yu, Nova C. Baldo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 13, Issue 1, January 2025 - March 2025
Page No: 175-182
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-February-2025
