Abstract: this article gives a brief introduction of the different strategies adopted by the indian telecommunication operators which are largely based on anthropological theories, tools and techniques. We will list out some of the well-known marketing campaigns and service offerings which are designed to touch the personal and social life of the users and this based on principles and practices of anthropology. The strategies like unlimited calling within friends and family, cheaper call and sms rates between a set of numbers, free social apps etc. Are some of the examples of such strategies.
Keywords: Managerial Anthropology, Telecom Industry, Anthropology, Social Marketing, Social Campaign.
Title: Anthropological Marketing Strategies by Indian Telecom Operators
Author: Ravindra Kulkarni, Pooja Angadi, Shakhanagouda Doddagoudra
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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