Abstract: The purpose of this document is to assess monopolistic competition in Nigeria. Monopolistic competition in Nigeria has created diversity and choice for the consumer within markets. With low barriers to entry and exit, many companies compete in this market structure.
Monopolistic Competition in the Retail Industry is not just a current issue, but it is an economical issue that is faced all year long by the retailers in the market. The retail industry is comprised of thousands of different brands and companies. However each is defined by its quality of make and materials used. Dangote, Honeywell and Golden penny are all well-known and respected brand names. However if prices were to exceed what people are willing to pay, then the consumers would alter their preferences and buy from another brand.
Title: ASSESSING MONOPOLISTIC COMPETITION IN NIGERIA
Author: Idisi P. O., Ogwu I. J., Akporume E. G.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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