Abstract: This study sought to assess supply chain vulnerabilities in event management for the media industry in Ghana. From literature reviewed, a hypothesized model for assessing vulnerability and possible risk in the entire supply chain event management process was adopted for this study. Well-structured questionnaires and interview questions were developed based on this model. The stratified and purposive sampling techniques were adopted in the administering of questionnaires to 100 staff of the case study organization as well as experienced event organizers in the media industry. Data collected was then analyzed using tables, graphs and thematic analysis. The study discovered that, a significant number of events planned (between 61-80%) were successful with a percentage failure of 20% maximum. This proved that, there was some degree of vulnerability in each event organized that amounted to the percentage failure obtained. Moreover, it was evident that, areas along the supply chain event management process accounted for failures, with high rate of failures for planning, logistics and risk management. This paper thus recommended the implementation of Zero Budgeting, to ascertain the true cost of items during event planning. Also, feasible milestones and timelines should be set with event stakeholders in other to have an effective and functional event brief document. The Multimedia industry should further consider other networks for the promotion of events in order to attract other segments of the market. Lastly, brand managers should have an event concept that can attract sponsorship by conducting a comprehensive market survey.
Keywords: Supply Chain, Vulnerability, Event, Media, Management, Multimedia.
Title: ASSESSING SUPPLY CHAIN VULNERABILITIES IN EVENT MANAGEMENT IN THE MEDIA INDUSTRY IN GHANA- A CASE OF A MULTIMEDIA STATION
Author: Martey Georgina Kafui, Boison David King, Addison Linda, Asiedu Esther, Ofori-Nyarko Ernest, Amoah Cornelius Kwarkoh
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
