Abstract: This study delves into the changing landscape of personal savings behavior among employees in the backdrop of the ongoing COVID-19 pandemic. Focusing specifically on Private college staff, the research investigates key determinants such as financial knowledge, financial self-efficacy, risk perception, and income level, and their impact on saving habits. The investigation reveals the heightened significance of these factors amidst economic uncertainty and highlights the essential role of proactive financial planning and the cultivation of personal values in achieving financial stability. Furthermore, the study emphasizes the potential influence of individual risk perception and income levels on saving behaviors. The findings contribute to an understanding of saving behavior alterations during crises and provide insights to promote better financial planning among employees.
Keywords: Savings, COVID-19, financial Behavior, Financial Self-Efficacy, financial knowledge, risk perception and Income level.
Title: Assessing the Impact of COVID-19: Savings Behavior and Financial Self-Efficacy of private college staff in Malaysia
Author: Dr. Vijayakumaran Kathiarayan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 325-328
Research Publish Journals
Website: www.researchpublish.com
Published Date: 02-August-2023
