Abstract: YouTube Vloggers are one of the most influential people in the market nowadays. But are these vloggers being still effective to encourage people at these trying times? This study encompasses the gap wherein among the four AIDA indicators, which is the most influential motion that can tell of how it can determine the influence of Filipino YouTube vloggers to visit Boracay amid of coronavirus 2019 pandemic. AIDA model is the conceptual framework that also stands as an indicator of this study. This is qualitative research that sampling method is purposive sampling in form of non-probability and the data gathering tool that was used is Qualitative Data Analysis Miner Lite. The validation that applied to this study is interpretive validity that deals with interpreting the meaning of comments from the viewers in the eight said vlogs. After watching the vlog, viewers become interested to go to Boracay amid of COVID-19 pandemic, among other AIDA indicators is the most influential motion that is based on the number of comments in the eight most viewed vlogs that this study examined. These Filipino YouTube vloggers changed viewer's mindset on how they see traveling during a pandemic, these vlogs are informative and aesthetic that gave impact to their viewers to encourage them to visit Boracay at these trying times and this will be a big help to leisure tourism, Aklan tourism, and the local and country’s economy.
Keywords: YouTube Vloggers, AIDA indicators, COVID-19 pandemic, country’s economy.
Title: ASSESSING THE INFLUENCE OF FILIPINO YOUTUBE VLOGGERS TO VISIT BORACAY AMID OF COVID-19 PANDEMIC
Author: Diaz, Luzielle Faith M., Eusebio, Vanessa M., Teodoro, Lance Raphael L., Deogracias E. Esplanada
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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